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Second quarter saw slowing ad spend on most platforms

Martech

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Google Google search advertisers increased their budgets by 14% year-over-year in Q2 2024, down from 17% growth in the previous, according to the report.

CPM 122
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ROAS Masterclass: 12 Techniques to Maximize Ad Spend

Single Grain

The global digital advertising market is growing at 14.7% Advanced audience segmentation can improve ROAS by up to 30% through more relevant targeting. This metric can help advertisers look into their campaign efficiency, if theyre reaching the right audience, and if their ads are boosting conversions.

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Innovations in Search and Social Advertising

Basis

EXPERT POV: While improved safety and privacy for users is undoubtedly a net positive overall, advertisers should monitor for any potential impacts on targeting and data. If large segments of users adjust their privacy settings to be more restrictive, there could be future rollbacks to audience targeting capabilities.

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

The reasons why are compelling: rising CPCs on Google platforms, changing consumer behaviors, and the emergence of specialized alternatives that deliver superior performance for specific audience segments. Audience diversification : Different platforms reach unique audience segments that Google might miss.

Media 52
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7 search advertising problems that can be solved with custom programmatic solutions

NewProgrammatic

Search advertising has been the industry’s go-to strategy for a long time now. Some advertisers perceive it as the most intuitive form of marketing, and it has been widely used by numerous brands. Single-line search engine advertising campaigns and strategies. Most popular search engines can be too competitive.

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9 Successful Digital Marketing Case Studies That Boosted Growth

Single Grain

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Paid advertising promotes your brand, increasing brand awareness and visibility. The company desired to build user demand with a social and search advertising strategy. Not only that, but CPC was up by 168%.

ROI 98
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Digital Advertising Guide

Adtelligent

As with everything online, there are the latest trends and tendencies, and some advertising channels are more relevant than others. Search advertising. Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry.