Audience Cookies CPM Viewability 
Martech
JANUARY 30, 2024
How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.
Automatad Inc.
JANUARY 23, 2024
Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?
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Basis
DECEMBER 6, 2022
Cookie Free. As marketers prepare for the eventual demise of third-party cookies , contextual targeting offers a tried-and-tested, cookie-free solution that brands can ( and should! Reach Niche Audiences. This targeting tactic can also offset the higher data fees that come with first- and third-party data.
YieldBird
NOVEMBER 10, 2023
Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Enhance Targeting Strategy In the quest for higher CPMs, publishers must align their inventory with advertisers’ needs. To augment contextual targeting, publishers should harness Google Ad Manager’s key values.
AdExchanger
MARCH 3, 2024
The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Sounds idealistic – because it is.
Monetize More
DECEMBER 26, 2022
What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. Third , while the publisher has the potential to increase his revenue, the CPM will fall off with refreshing. Audiences change.
Monetize More
JULY 19, 2022
S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Informational campaigns targeting a general audience or video ads often deliver the best results with this setup. The winning bid is the highest bid and the ad associated with that bid is served.
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