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TikTok Ads vs Facebook Ads

AdvertiseMint

TikTok is a vibrant social media platform that’s all about short-form videos. With its predominantly young user base, it’s become a hub for creative expression and entertainment. Types of TikTok ads TikTok offers various ad formats to advertisers. Target audience and reach TikTok skews towards a younger demographic.

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Everything You Need to Learn: How to Repost on TikTok

AdvertiseMint

Whether you want to engage with new audiences or join in trending conversations, learn how to repost on TikTok using this guide. Reposting videos on TikTok lets you bring fresh content to your page that will attract a new audience. Reposting UGC on TikTok can be a great way to showcase your brand and engage with your audience.

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Top 3 Performance Marketing Channels You Need to Use

MNTN

Performance marketing refers to digital marketing in which advertisers are trying to drive a specific measurable outcome, such as ROAS or a website visit. Other measurable metrics and KPIs include the number of leads an ad generates or the conversion number down the sales funnel, which is of particular interest for B2B performance marketing.

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How to Get More Followers on TikTok: 13 Effective Tips

AdvertiseMint

The challenge for businesses is to expose their content to their target audience’s FYP, consequently gaining more followers. Know your audience. Knowing your target audience applies to anything in digital marketing. Some TikTok users can be part of your niche audience. Use a TikTok Pro account.

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The Ultimate Guide: How to Use TikTok For Businesses

AdvertiseMint

Hence, the platform could be your gold mine if this is your target audience. Additionally, The United States has the highest TikTok audience, with about 117 million users. Identifying your audience. Think about who your target audience is. Knowing your audience will help you create content they’ll love.

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The WIR: BBC Goes Digital-First, Firework Raises $150 Million, and Video Continues to Drive European Ad Spend Growth

VideoWeek

IAB Europe announced the results of its AdEx 2021 Benchmark Study at the Interact 2022 conference, breaking down the state of the digital advertising and marketing ecosystem. The report revealed that video was the fastest-growing social advertising sector in 2021, up 50 percent on 2020. Read the full story on VideoWeek.

Ad Tech 59
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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? And how’s that going? ? for desktop ads and $0.3