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Precision Targeting Tactics for Effective Campaigns

Smart-Hub

For advertisers, media precision targeting is a technique involving using customer data and targeting ads toward different segments of consumers. For instance, marketers can target their audience on the basis of age, gender, location, behavior patterns, etc. The ROI of such ads, most often, is incredibly low.

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Is Google Analytics going away? What marketers need to know

Martech

The challenge is going to be how to continue building your audience online without them. Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. It also delivers better ROI and improves yields, while upholding modern privacy standards.

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Growth of Location Based Marketing and Its Importance

Martech Series

You will be able to address the challenges with the strategy and it will lead to better results and ROI. Geo Targeting. In order to send users customized messages based on their location, geo-targeting marketing is utilized to locate the user. Engage is a one-stop shop for push alerts that are geo-targeted.

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

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Marketing Theories: 15 Digital Marketing Theories to Grow Business Revenue

AdvertiseMint

It aims to provide solutions for an audience to gain their attention and loyalty. The aligned messaging drives higher ROI on marketing budgets. Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) means boosting the percentage of your website visitors who convert into customers.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

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Tips + Tools to Create Successful International PPC Ads

Single Grain

International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. This ensures that the ads are seen by the intended international audience.