Audience Communications Data Management Platform Retargeting 
Clearcode
JANUARY 22, 2023
The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time.
Martech
JANUARY 3, 2023
How to ensure first-party data drives ongoing ROI for CPGs. CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Unfortunately, there is no third-party data panacea.
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Martech
JANUARY 11, 2022
In April we decided we needed to find a way to stay connected with our potential audiences at a consumer level, but also to stay connected with our industry partners, including airlines, tourism and media partners.”. In March 2020, Tourism Ireland paused its paid media advertising. “At
RevX
APRIL 5, 2022
Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. Do you want to reach a broad audience? 4) Audience Building. Picking the right target audience is one of the core functions of a DSP. 2) Self Serve Platform Choice.
Martech
MARCH 15, 2022
In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The components of adtech.
Clearcode
AUGUST 8, 2023
Secure Multi-Party Computation (MPC): Safe Data Computing Secure multiparty computation (MPC) allows two or more parties to perform computations on their collective data without revealing their individual inputs. MPC enhances privacy, as parties can gain insights from the combined data set without exposing their private information.
Single Grain
JULY 17, 2023
Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.
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