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Unlocking the Power of Google Discovery Ads: How to Engage Your Target Audience and Maximize Ad Revenue?

Monetize More

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Benefits of using Discovery Ads Reach more audiences with a single ad campaign. Optimized targeting can be enabled to help with audience performance.

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Programmatic 101: Aligning Campaign Objectives with KPIs and Targeting  

Basis

The emergence of demand side platforms (DSPs) in 2007 triggered a renewed focus on buying audiences, rather than websites. Having access to audience data is a targeting goldmine. This is the first step to driving consumers through an action or purchase cycle. Suddenly, brands could follow consumers across websites.

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App Monetization Done Right: Are Video Ads The Answer?

InMobi

All kinds of brands are now buying in-app video ads, even ones where impressions and engagement are the major goals. Advertisers have proven willing to pay more for extremely valuable audiences or placements. For example, one recent study found that brands will pay twice as much for first impressions. In the U.S.,

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How brands are leveraging digital OOH’s storytelling capabilities

Digiday

The audience, one would imagine, would be rightfully confused and disappointed — if not downright angry. Traditional OOH channels are limited in their storytelling capabilities, but because screens have become interactive, they enable advertisers to tell their full stories and, more importantly, measure the impact in a granular fashion.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

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Amazon Influencer Program Guide: Your Key to Monetizing Your Influence

AdvertiseMint

These individuals have a significant online following and use their influence to recommend products to their audience. When their followers make a purchase through the influencer’s recommendations, the influencer earns a commission. Do you often recommend the latest gadgets, fashion finds, or must-have items to your friends?

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How brands like Panera, KFC, and Pepsi are leveraging mobile ads to attract high-quality customers (and why you should, too!).

Ad Beat

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. Source: Mashable.