Media Buying Briefing: Cinema advertising makes a play for more video ad dollars, but will buyers pay up?
Digiday
JANUARY 29, 2023
The cost of advertising there keeps rising but delivering smaller and older audiences, where both Screenvision and NCM offer a more captive crowd. “If But they remain on the expensive side themselves, with the buyer estimating a CPM of between $50-70 for a marquee position in their pre-movie rafts of content, ads and trailers.
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