Basis

NOVEMBER 15, 2023

You’ve just landed your dream job as an SEM professional, and your boss is asking you to deliver your “PPC campaign strategy”—you know, that brilliant, air-tight plan you put together to help your brand or client not only meet, but exceed their business objectives? There's just one small problem: You don't have a strategy. Where do you start?

CPC 52

CPC Click Through Rate CPA Audience 52

InMobi

SEPTEMBER 2, 2020

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why targeted audiences should see customized mobile ad creatives.

Mobile Ads 52

Mobile Ads Conversion Rate Real Estate Food 52

Single Grain

DECEMBER 6, 2019

Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. UPDATED FOR 2020! Digital Darwinism does not discriminate.

Marketing 145

Marketing SEO Conversion Audience 145