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How Publisher Monetization Teams and Ad Ops Pros Are Handling Uncertainty: A COVID Era Q&A with PubRev+

InMobi

SEPTEMBER 14, 2020

To find out more, we recently chatted with Chas Castell and Ben Green from PubRev+ , a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers. Q: What are you doing during shelter in place? Ben: Casual games, news, YouTube, COVID symptom tracker.

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Ad Ops CPC CPA CPM 52
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Are You Leaving Ad Revenue on the Table? A Q&A with Chas Castell of PubRev+

InMobi

APRIL 23, 2019

Chas is the founder of PubRev+ , a premier independent global consultative agency providing commercial optimization and strategic revenue creation for app publishers. Q: What are the biggest monetization problems that app publishers face today? Q: Is making money from advertising harder now than it used to be? There are a few.

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Header Bidding Click Through Rate A/B Testing Ad network 40
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