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Creating Personalized Customer Experiences with Advertising Automation

Basis

Right now, many brands are still leveraging production teams or agencies to manually build creative variations, which (when done manually) can be incredibly cost sapping. Geo-targeting campaigns. Geo-targeting campaigns. Contextual targeting. Automated Personalization in Action: Eight Examples.

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New platforms are expanding streaming TV access to brands

Digiday

Its acquisition of the creative agency Maximum Effort highlighted how impactful commercials achieve their goals by being culturally relevant and timely instead of relying on budget alone. As a marketer going into our platform, you have full control over the audiences you’re targeting,” Douglas said.

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How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising

PrograMetrix

With the right digital strategy, advertising technology, and marketing talent, cannabis brands can target known cannabis consumers across premium websites like USA Today , Newsweek , and Barstool Sports (just to name a few). . Location Retargeting. A less know but equally effective marketing strategy is location retargeting.

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Six Mobile Creative Ideas to Dramatically Increase Holiday Sales

InMobi

The Virtual Mobile Catalog with Shoppable Video For the brand interested in showcasing the latest styles in a highly personalized and interactive way: Combine an immersive visual experience with highly personalized content to maximize audience relevance and engagement with the Virtual Mobile Catalogue.

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Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. We've curated this list of the top 6 programmatic ad agencies to make it easier for you to choose a reputable one. Top 6 Programmatic Advertising Agencies.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Nativo’s mission is to equip advertising for the age of content, improving the web experience and creating meaningful connections for today’s digital consumer with an extraordinary reach of 630M professionals, keeping the audiences engaged which is what matters most!

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

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