Media Briefing: The pros and cons of three commerce pricing models
Digiday
JUNE 29, 2022
In this week’s Media Briefing, media editor Kayleigh Barber breaks down the different pricing models that commerce publishers use. Cost-per-acquisition (CPA) has been the traditional pricing structure for publishers with affiliate businesses, given how much of a “set it and forget it” business model it is. Comparison shopping.
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