Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

Retargeting 66

Retargeting Search Advertising Advertising Ad network 66

Martech

MARCH 11, 2022

We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. When I think about the opportunity at this stage in LendingTree’s history, we’re reminding consumers why we are the best company to be trusted with their finances. There had to be a better way.

Finance 102

Finance Marketing Display Advertising Search Advertising 102

Martech Series

AUGUST 9, 2022

Seekr will leverage the power of DMS’ toolset to maximize advertising results and scale its global user reach. Powered by AI and machine learning, Seekr offers the first fully transparent search engine that reimagines what web results can look like when they are free of bias or manipulation.

Machine Learning 87

Machine Learning Finance Audience Search Advertising 87

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Interested in learning more about Microsoft Search Advertising?

Marketing 52

Marketing AutoMobile Search Advertising Retail 52

InMobi

SEPTEMBER 20, 2021

Prior to InMobi, Krista was SVP Marketing for Amobee, a global provider of advanced advertising solutions that help brands, agencies, and broadcasters unify audiences across all TV, CTV and digital to optimize results and drive growth. Those two business divisions now comprise more than 80% of Magnite’s revenue. She holds a B.S.

Finance 52

Finance Communications Agency Ad Tech 52

InMobi

NOVEMBER 2, 2021

Devika Sharma Director, Sales, Glance and Roposo As the Director of Sales for the Glance and Roposo platforms of InMobi, Devika is responsible for the growth of the advertising business by building native advertising and content-led brand experiences. He is also a part of the IAB Executive Technology and Data Councils for Australia.

Entertainment 52

Entertainment Search Advertising Machine Learning Retail 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52