Martech

APRIL 21, 2022

This involves different types of data, whether it be advertising data, first-party data, or more traditional marketing data implementations.”. Snapshot: Data management platforms. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. Source: Leslie Lorenz.

Marketing 123

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Martech

NOVEMBER 8, 2021

Snapshot: Data management platforms. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. The advent of privacy regulations such as GDPR and CCPA has encouraged companies to increase data collection transparency, building more trust among customers.

Entertainment 117

Entertainment Marketing Data Management Platform Demand Side Platform 117

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. Why investing in a programmatic advertising ecosystem without 3rd party data is an asset to the future and how SmartHub meets this challenge — read on in our extensive article.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Digiday

SEPTEMBER 29, 2022

IAB Europe’s key findings : 16% of advertisers now have an “in-house model” of programmatic trading, down from 50% in 2021. 27% of advertisers cite “cost efficiencies” as the key reason for investment. 40% of advertisers cite “costs” as a significant barrier to further programmatic ad trading.

GDPR 69

GDPR Marketing Demand Side Platform Cookies 69

Ad Monsters

OCTOBER 2, 2024

Mastering header bidding is essential for maximizing ad revenue, improving user experience, and fostering competitive, real-time auctions between multiple demand sources. How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously. They connect various advertisers and DSPs.

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TechCrunch Ads

MAY 26, 2022

Image Credits: CMA final report on online advertising and platforms market study, July 2020. It may also be raising costs for advertisers which are passed on through higher prices for advertised goods and services.

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Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. “HbbTV-based linear addressable TV has greatly innovated TV advertising over the past years in Europe.

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GDPR Cookies Ad Tech Agency 52

InMobi

MAY 1, 2019

We sincerely hope that all players - from publishers, ad exchanges and supply-side platforms to agencies and demand-side platforms - are willing or able to do this. How Data Security and Privacy Impact Programmatic Demand-Side Platforms (DSPs) have access to massive amounts of advertiser data.

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Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering. or “UID2,” serving as the fulcrum of the offering.

Cookies 69

Cookies Advertising Demand Side Platform Audience 69

InMobi

JUNE 26, 2020

Explained The Transparency and Consent Framework was developed in conjunction with IAB Europe and the IAB Tech Lab as a way for publishers and others in the ad tech space to ensure compliance with the General Data Protection Regulation (GDPR) in the European Union and other consumer privacy laws and regulations. InMobi and TCF 2.0

GDPR 52

GDPR Demand Side Platform Ad Tech Advertising 52

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. Key Points A supply-side platform (SSP) is an advertising technology platform digital publishers use to manage, sell, and optimize their advertising inventory.

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Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

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Advertising Ad Inventory Video Ads Ad Space 52

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What’s Happening With Third-Party Cookies?

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

InMobi

FEBRUARY 28, 2021

While state-triggered regulations (GDPR in EU, CCPA in CA, etc.) UIDs enable ad tech agencies and marketers to target the right users with the right advertisements at the right time across platforms and devices.    Now, while advertisers use one/many UIDs based on their needs (e.g.

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Single Grain

MAY 31, 2023

This article will provide an in-depth understanding of the current AI marketing landscape, and the best example use cases of AI in advertising. Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits. Let’s begin! Work With Us What Is AI for Marketing?

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Machine Learning Marketing Advertising Conversion 52

Clearcode

APRIL 21, 2023

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Key Points Many publishers, app developers and media companies employ subscription-only plans and advertising to generate revenue.

Header Bidding 90

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InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. DMPs are therefore an important link between advertisers and DSPs.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. Real-time bidding (RTB) is a method of buying and selling online advertising impressions through a real-time auction. As ad targeting technology evolved, so did the way advertisers purchased ad space.

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising.

Advertising 40

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InMobi

SEPTEMBER 27, 2020

seamless for both our supply and demand-side partners. As we make the changes, our commitment will remain towards ensuring user privacy in the advertising ecosystem. We are working with all our demand-side platform (DSP) partners to ensure that they are fully prepared to consume the TCF 2.0 to TCF v2.0

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Demand Side Platform GDPR Communications Agency 52

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

InMobi

SEPTEMBER 9, 2020

Apple’s recent announcements regarding iOS 14 and its expected impact on the Identifiers for Advertisers (IDFA) have been in the news for the last few weeks. Everyone from advertisers to publishers and the other ecosystem players are discussing its likely impact on in-app advertising and monetization.

Click Through Rate 52

Click Through Rate Demand Side Platform GDPR Banner 52

InMobi

OCTOBER 27, 2020

In fact, recently, a leading monetization SDK made headlines for alleged malicious advertising practices of fraudulent reporting of click data, revenue attribution and spying on over 300 million users across 1,200 of the integrated apps.

Viewability 52

Viewability Demand Side Platform Pop-Up GDPR 52

Digiday

DECEMBER 20, 2022

Thus far, the saga has resulted in advertisers shying away from the platform with media agencies such as GroupM advising clients that the brand safety risks are just too great now that moderation teams are no longer there to filter content. general election of that year.

Ad Tech 69

Ad Tech Demand Side Platform Media GDPR 69

illumin

DECEMBER 13, 2024

This article will help clarify exactly how generative AI helps marketers and advertisers. In the context of advertising , this could involve generating copy for ads, designing creative assets, personalizing campaigns at scale, and even creating entirely new customer experiences. How GenAI can help advertisers and marketers?

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RevX

MAY 5, 2022

Advertisers want it, AdTech companies strive for it, but the journey towards more clarity and openness is far from over. Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. Why do we need transparency in mobile advertising?

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ROI A/B Testing Demand Side Platform Viewability 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back. Supply-side platforms (SSP) help digital publishers manage, optimize, and sell their ad inventories to demand partners and earn ad revenue.

Header Bidding 40

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Clearcode

OCTOBER 21, 2024

The biggest web browser in the world, Google Chrome, is developing the Privacy Sandbox to create a cookieless, user- and advertiser-friendly environment. While some stakeholders welcomed the initiative as a necessary step toward protecting user privacy, others expressed concerns about its potential impact on the advertising ecosystem.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

APRIL 29, 2020

This fully integrated online advertising platform is consistently used by thousands of media buyers , affiliates , and marketers alike, including a large portion of lemonads users. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

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Single Grain

JULY 19, 2019

2) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Content Marketing and Artificial Intelligence: A Perfect Marriage? of digital display ads in the U.S.

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Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

3) Programmatic Advertising. Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Content Marketing and Artificial Intelligence: A Perfect Marriage? of digital display ads in the U.S.

Marketing 111

Marketing SEO Machine Learning Banner 111

VideoWeek

AUGUST 25, 2023

MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. TikTok Rolls Out Search Ads TikTok has launched search ads for all advertisers, in an expansion to tests that commenced last year. Advertisers will automatically appear in search results and can opt out within TikTok’s ad platform.

Media 52

Media GDPR Retail Agency 52

Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

MAY 26, 2023

.” ITV Offers Free Outcome Measurement with Geo-X British broadcaster ITV this week announced the launch of Geo-X, a new consultancy service which will provide free outcome measurement for advertisers. The service looks designed to attract new brand spend into TV, proving the efficacy of TV advertising in driving results.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. These publisher first-party IDs can be matched with advertiser-created first-party IDs to find ad placement matches within DSPs or other shared tools. What does it do? Why is it unique?

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