Advertising Cookies Data Management Platform Retargeting 
Basis
JANUARY 24, 2024
Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. What are the top considerations for retail and e-commerce advertisers going into the cookieless future? Specifically, I’m talking about the ability to target to serve personalized advertising.
Basis
JANUARY 24, 2024
Over the course of 2024, Google plans to deprecate third-party cookies in Chrome, removing cookies for 1% of users in Q1 and the rest later in the year. These massive upheavals provide a significant opportunity for advertisers to get creative and take a leading role in helping their organizations weather the storm.
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Martech Series
OCTOBER 18, 2022
ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.
Clearcode
JANUARY 22, 2023
The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using your customer data to create a hyper-relevant creative in real-time.
Basis
DECEMBER 5, 2022
Today, as cannabis comes to our cities’ Main Streets and category players enjoy greater market opportunities, there is more investment going into cannabis advertising and marketing in an effort to break down the stigmas, expand awareness, and attract sales. Adjacent to cookieless data, advertisers should look to establish lookalike audiences.
Basis
DECEMBER 5, 2022
Today, as cannabis comes to our cities’ Main Streets and category players enjoy greater market opportunities, there is more investment going into cannabis advertising and marketing in an effort to break down the stigmas, expand awareness, and attract sales. Adjacent to cookieless data, advertisers should look to establish lookalike audiences.
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.
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