Ad Beat

JANUARY 1, 2020

Why does mobile advertising work for brands? Mobile ads are more cost-effective: Opera Software found that the average cost for mobile ads for an iPhone, which has the highest average cost per thousand impressions (CPM), is still less than the CPM for web ads on a desktop. Google is the main player when it comes to mobile display ads.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. Explore How Our Partners Have Grown With Us Download For Free 9 Main Programmatic Metrics Tracking all the available online advertising metrics allows for a deeper understanding of the campaigns’ performance.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. of Google’s revenue comes from pay-per-click ads. Let’s begin!

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Smart-Hub

OCTOBER 24, 2023

Traffic monetization is one of the most important aspects of advertising bidding for all participants of the advertising exchange process. Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Single Grain

MAY 15, 2023

Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. Google paid ads are a form of paid advertising that companies use to advertise online.

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Advertising Display Advertising CPC Pop-Up 72

Single Grain

AUGUST 1, 2023

Are you aware of all the benefits of native advertising? With all the online advertising options, more and more companies are choosing to invest in a native advertising strategy. It is not only an effective advertising method, but it’s becoming a necessary way to dominate the competition. Why does native advertising work?

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

AUGUST 10, 2023

You should be aware of the best PPC bidding strategies to make the most out of your advertising budget. It automatically adjusts bids to maximize the total conversions generated within the specified budget, which can be advantageous for advertisers aiming to increase their conversion volume. Let’s begin!

CPC 52

CPC CPM Viewability Impressions 52

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Not really. They often do not pay attention to them.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Podcasts are playing a huge role in the rise of digital audio advertising. Role of Podcasts.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Single Grain

JULY 17, 2023

But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Programmatic advertising offers a new solution for businesses and advertisers. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Automatad Inc.

FEBRUARY 9, 2023

Share Tweet Share The digital advertising ecosystem is full of acronyms. So obviously, you often face nail-biting moments when you see different metrics being used to measure the performance of your online advertising campaigns. Well, fret no more as we are here to your rescue. So, let’s begin. What Is eCPM?

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? Book My Free Native Advertising Consultation .

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Native Advertising Advertising Ad network Conversion 134

Single Grain

MAY 30, 2023

But the most significant advantage of responsive display ads is “automation,” because these ads can adapt based on your brand’s display advertising strategy history and ad assets. Therefore, you can experience faster ad creation and high-performing display ads campaigns. Let’s begin!

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. Watch the video below to learn about AdTech and programmatic advertising. Watch the video below to learn about AdTech and programmatic advertising. Introduction.

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Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

MAY 5, 2023

In each case study, we’ll explore the specific challenges that each brand overcame through a combination of paid advertising and other various channels. By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The cost per acquisition was 4.5X

ROI 52

ROI Advertising Conversion SEO 52

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. Provides access to demand partners, leveraging RhythmGuard for higher bid rates and programmatic revenue.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Wisey

MAY 13, 2022

Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Multichannel advertising. Why Adwisely? Easy to set up.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. It has become extremely popular recently and is now in high demand by various companies in the advertising space.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

MAY 29, 2023

Whether you’re a business owner looking to expand internationally or a marketer seeking to optimize your global advertising efforts, this article will walk you through the basics of running successful PPC campaigns on a global scale. Work With Us What Is International PPC Advertising? Let’s begin!

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

MAY 17, 2023

.” This luxury watch brand launched their “Perpetual Planet Initiative” campaign to showcase their legendary craftsmanship and durability through a series of stunning and cinematic advertisements featuring vast landscapes, outer space and nautical settings.

Audience 52

Audience Machine Learning Fashion Click Through Rate 52

Single Grain

NOVEMBER 14, 2023

Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

AUGUST 24, 2023

PPC Advertising PPC, or Pay-Per-Click advertising, is an online advertising model where advertisers pay a fee each time their ad is clicked on. A sportswear brand, for instance, might run a display ad showcasing their latest collection on fitness blogs or websites. Social Media Marketing With 4.8

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

NOVEMBER 6, 2019

Based on this data, his company invested more heavily in reaching women through display advertising. These “referrers” are broken down by domain, allowing you to identify the specific sites or advertising platforms that are driving the most visitors.

ROI 96

ROI Marketing Conversion Rate Conversion 96