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Brand Metrics Bolsters Client Services Team As Brand Lift Measurement Booms

Martech Series

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. She will lead customer relations, ensuring Brand Metrics’ clients get the best experience and outcomes from its groundbreaking technology.

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Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

Integrated omnichannel planning and activation meets real-time brand measurement and optimization. Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. Introducing Brand Lift Live by Quantcast.

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LinkedIn introduces CTV ads for B2B campaigns

Martech

Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Since only 5% of buyers are in market for a new purchase at any given time, it’s important for B2B marketers to consistently engage with their audiences to ensure their brand is memorable when it’s time to buy.

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Veritonic Added to List of Acast’s Preferred Audio Attribution Partners

Martech Series

Creators and Brands that Utilize the Acast Platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview With Tal Klein, CMO at Relay Network.

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Veritonic Added to List of Preferred Audio Attribution Partners by Audioboom

Martech Series

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement. Marketing Technology News: MarTech Interview with Alexa Kilroy, Head of Brand at Triple Whale.

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Aki Technologies Honored as Gold Stevie Award Winner in 2022 American Business Awards

Martech Series

Aki Technologies, an Inmar Intelligence company and the leader in moment marketing and personalized advertising, was named the winner of a Gold Stevie® Award in the Adult Beverages Marketing Campaign of the Year category in The 20th Annual American Business Awards. The American Business Awards are the U.S.A.’s

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Marketing Technology Highlights of The Week: Featuring Seedtag, RollWorks, Wix, Widen and more!

Martech Series

From Seedtag’s latest funding to RollWork’s newest CRM enhancements, catch the latest B2B marketing and martech updates from this weekly highlight: __. MarTech Quote-of-the-Week! Brand is still important and can’t be neglected. You can attend to your brand in part through a strong focus on your ESG pledge.