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What is CPA Advertising?

Lemonads

A brief and complete document about CPA Advertising. CPA advertising is yet another acronym fish in the marketing ocean, and we know that understanding every acronym’s concept out there is quite a challenge. CPA stands for Cost Per Action. CPA is the cost measurement of a specific digital action.

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What Are KPIs in Advertising? +10 Marketing KPIs Affiliates Need to Monitor

Lemonads

KPIs in Advertising- It’s no secret that digital marketing strategies rely heavily on statistics to be successful. Affiliates have a huge amount of information available, but assessing all of this data is usually too labor-intensive for a marketer with limited resources. Why Do Affiliates Need to Monitor KPIs?

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Ad Network vs Affiliate Network: What is the Difference?

Lemonads

Affiliate marketing generates 15% of the digital media industry’s global revenue, so this type of advertising produced almost 23 billion US dollars in 2019 alone. For example, many marketers use the terms ad network and affiliate network interchangeably, but these platforms are fundamentally different. What is an Ad Network?

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The Prevention of Ad Fraud

YieldBird

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. Furthermore, eMarketer projects a global digital advertising fraud forecast of $100 billion by 2023.

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Why marketers should care about performance marketing.

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58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

Paleo AdTech

To prep, Jeff “actually printed every page you could find on the web about online advertising.” ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. This is a formula Advertising.com later mastered. ValueClick managed to go public in early 2000, just before the crash.

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The Prevention of Ad Fraud

YieldBird

The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. Furthermore, eMarketer projects a global digital advertising fraud forecast of $100 billion by 2023.