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Appetite for Disruption: Behind AppLovin’s Rise to the Top of the Ad Tech Pack

VideoWeek

Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. The ad tech stock fell by 30 percent following the results.

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Samsung Ads bows ad solution to turn CTV viewers into mobile gamers

Marketing Dive

Then, the solution can help brands adjust bid pricing to drive efficiency, serve the most relevant creative and shift media spend toward top-performing inventory. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

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tvScientific is Aiming to Become the “AppLovin of CTV”

VideoWeek

Over the last six months, mobile ad tech firm AppLovin climbed to the top of the ad tech pack on the strenth of its AI-driven mobile monetisation platform. The ad tech firm can then use its patented AI technology to optimise towards those outcomes. The US-based company raised $25.5

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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. Think Mobile-First: Capture Viewers on the Go Mobile accounts for approximately half of web traffic worldwide. Additionally, global mobile ad spend surpassed $400 billion last year.

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The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent’s US Growth

VideoWeek

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion.

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Advertisers Face Fresh Choices as Late TikTok Bidders Emerge

VideoWeek

AppLovin would seem a more likely candidate given its experience in the mobile business, and has rocketed in value over the past six months thanks to developments in its AI capabilities for app monetisation. But regardless of the outcome of this week’s discussions, uncertainty around TikTok is likely to persist.

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T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million

AdExchanger

T-Mobile buys Vistar Media, an ad platform that specializes in digital out-of-home (DOOH). T-Mobile will pay approximately $600 million in cash and expects the deal to close in the next couple of months pending regulatory approval.