Remove Ad Tech Remove Audience Remove Pharmaceuticals
article thumbnail

March Madness advertising: why brands are scoring big this season

illumin

Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. Notably, some ad rates even surpassed $1 million, comparable to rates for the NBA Finals and College Football Playoff National Championship. Growth in audience for sports viewership Approximately 4.6

article thumbnail

The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

In this week’s Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. And Pharmaceutical companies are major ad spenders, particularly on TV.

Media 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising

VideoWeek

Restrictions on pharmaceutical ads look likely, says Madison and Wall’s CEO, CFA and principal Brian Wieser. And this would hit TV particularly hard, since pharmaceutical companies invest heavily in TV. million viewers, thats the biggest sporting audience of the year. Kennedy as his health secretary.

article thumbnail

5 Data Privacy Trends to Watch in 2024

Ad Monsters

Well, another year around the sun, and data privacy is still a hot topic in ad tech. Whether ad tech is thinking about testing the Privacy Sandbox or alternative IDs, or even the lack of federal privacy regulations — data privacy remains a hot topic for the industry. Regulators are also interested in this technology.

article thumbnail

Media Buying Briefing: Sparked up by data, new advertisers buy into cannabis marketing

Digiday

We’re able to segment in a way that media buyers understand who the audiences truly are, and with smart technology, we’re able to ensure that the targeting is done in such a way that it also protects the mature marketers as well as the cannabis marketers,” said Gary Allen, NFD’s CEO. “We They are obvious targets for CPG brands.

Media 80
article thumbnail

The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

Read more on VideoWeek Nielsen Regains MRC Accreditation Audience measurement firm Nielsen has won back its Media Rating Council (MRC) accreditation following an 18-month suspension. Now the MRC has restored its approval for Nielsen’s National TV Audience Measurement service. “We Samba TV, Admo.tv

Agency 52
article thumbnail

The WIR: Montana Bans TikTok, Google Sets Dates for Cookie Testing, and Ad Woes Hit Future Revenues

VideoWeek

It’s paramount that we are able to verify the benefit of Fubo’s CTV inventory and differentiate our audience from that of linear TV,” said Fubo co-founder and CEO David Gandler. Reddit Poised for E-Commerce Push Reddit has posted job ads for commerce roles, suggesting a push into e-commerce for the social-sharing company.

Cookies 52