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Innovations in Ad Tech Mobile SDK Software Testing @ PubMatic

PubMatic

Ad-supported apps are one of the most popular revenue models, because they allow app developers to generate income while making the app free to the user. Ads for these apps are mostly integrated and served using third-party software development kits (SDKs). This testing method generates more than 30,000 automated tests.

Ad Tech 88
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Google CMP and IAB TCF: New Requirements for Publishers

Automatad Inc.

Share Tweet Share There is no end to Google’s continuous effort to bring out a user-conscious digital ecosystem. In that sense, Google recently announced new consent requirements for publishers in the EEA and the UK. Transparency and Consent Framework) to serve ads in the EEA and the UK region.

GDPR 52
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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. form the adtech ecosystem.

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10 Top Strategies for Traffic Monetization with Programmatic Advertising

Smart-Hub

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

A brief history of digital advertising — from the very first online ad to today. The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Online advertising usually refers to ads shown in web browsers. Watch the video below to learn about AdTech and programmatic advertising. The key platforms (i.e.