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Reddit launches AI keyword research tool

Martech

Reddit is rolling out Keyword Suggestions – a new feature to boost its ad targeting capabilities. Having easy access to a list of new targeting possibilities could also increase the reach and efficiency of campaigns. It’s a new tool available in the Reddit Ads Manager. Get MarTech! Why we care. What it looks like.

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Facebook agrees to revamp adtech over discrimination charges

Martech

It requires the company to overhaul its ad targeting tool, Lookalike Audiences, which makes it possible to target housing ads by race, gender, religion or other sensitive characteristics that enable discrimination. This new system will use machine learning to fix bias. Worth noting. Why we care.

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AI in contextual advertising: Beyond the basics

Martech

In the past, contextual advertising has been hamstrung by overly rigid standardization and broad categorizations, which was logical at the time for simplifying ad targeting and reducing complexity by classifying individuals into predetermined segments.

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Marketing Technology Highlights of The Week: Featuring Alteryx, Monday.com, Bloomreach, Kochava and More!

Martech Series

From Demandbase’s recently announced new funding round, to the latest in ChatGPT, catch more on the latest global martech highlights and marketing best practices by renowned B2B leaders in this weekly highlight: MarTech Quote-of-the-Week! appeared first on MarTech Series.

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What is marketing performance management and how can it help you?

Martech

The proliferation of APIs and integrations now enables marketers to pull together data of a wide range of types from myriad sources, applying machine learning and sophisticated algorithms to compare and make sense of the information. Together, these technologies enable marketing performance management (MPM). Processing.Please wait.

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The Benefits of Privacy-Enhancing Technologies (PETs) In AdTech

Clearcode

This can lead to more effective ad targeting and a better user experience. By using PETs to collect non-personal data, publishers can offer more relevant ads to their audiences without risking user trust. PETs can also help advertisers and publishers comply with privacy regulations, such as GDPR and CCPA.

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How to Build a Dynamic Creative Optimization (DCO) Tool

Clearcode

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? A DCO tool can be used with display, social, video and audio ads. What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? We explain the differences below.