Martech

MAY 16, 2022

Henk-jan ter Brugge is director, global digital marketing and e-commerce for consumer- and healthcare-tech giant Philips in Amsterdam. Take the 2022 MarTech Replacement Survey today! Read next: Data and confused: The increasing complexity of digital ad targeting. So how did you wind up in marketing? Let us know!

Marketing 87

Marketing Healthcare Education Ad Targeting 87

Clearcode

APRIL 7, 2022

The data added to a data clean room is not shared with other companies, allowing the data owners to maintain control of it. The cons of using data clean room: Aggregated data for reporting and ad targeting will be less accurate than ID-based data. What’s The Difference Between a CDP And a Data Clean Room? Conclusion.

Cookies 97

Cookies Ad Targeting Retail Audience 97

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Here are some examples of industries that would benefit from DCO technology: E-commerce FMCG Automotive Consumer packaged goods (CPG) Financial services Healthcare Travel services And many more. We explain the differences below.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

MARCH 17, 2023

A report published in May 2022 on the in-game advertising market by Research Dive found that potential customers of in-game advertising represent the following industries: Automotive Healthcare Media & entertainment Banking, financial services and insurance Education Retail & consumer goods Transport & tourist IT & Telecom.

Advertising 52

Advertising Brand Awareness Audience Banner 52