Clearcode

FEBRUARY 26, 2023

The Main Advantages of Client-Side Ad Insertion What Is Server-Side Ad Insertion (SSAI)? The Main Advantages of Server-Side Ad Insertion What’s the Difference Between Client-Side Ad Insertion and Server-Side Ad Insertion? Ads can be inserted over a linear slate, so no black screens.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Automatad Inc.

NOVEMBER 16, 2023

Anchor ads are another good option to increase viewability, as they will be on the user’s page and viewpoint for the entire duration of the visit. Update CPM value frequently: Calculate the CPM value of your ad units based on the demand and fill rate.

CPM 52

CPM Viewability Ad Server Ad Space 52

InMobi

FEBRUARY 12, 2014

Given that the ad unit is now going to blend seamlessly with the content, the importance of ad relevance has never been greater in order to ensure you do not end up annoying the user. Is the ad targeted to the user and takes into account his engagement and usage patterns?

Native Advertising 52

Native Advertising Advertising Click Through Rate Fill rate 52

Clearcode

JULY 24, 2023

Analytics Comprehensive analytics capabilities are essential for publishers to gain insights into their ad performance and make data-driven decisions. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates. Improved fill rates as they sell more ad space. publishers).

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Drawbacks of In-App Advertising.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. The following parameters are mandatory for detailed targeting: #1. Demographic Location.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Brid.tv

AUGUST 23, 2022

Let’s take a look at some of the major features to look for in an OTT ad network. Targeting Options. The better targeted an ad is, the better it will perform. According to Hubspot , ad targeting is the main way for advertisers to drive demand and optimize campaigns. Yield Optimization Tools.

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Clearcode

MARCH 21, 2023

However, as the number of publisher sites expanded, they realized that they could not sell all their inventory through a single ad network and were faced with low fill rates. Many ad networks specialize in certain types of inventory, including Premium ad networks: Offer inventory from the top publisher brands (e.g.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Single Grain

AUGUST 8, 2023

The chosen partners were expected to provide unique demand, bolster online sales, and improve the fill rate. In the competitive ad-supported streaming industry, they prioritized partners who could help them differentiate themselves from other providers.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Brid.tv

NOVEMBER 22, 2022

Users who choose this platform will also get a dedicated account manager to help them monitor ad performance and optimize their campaigns. Key Features: Comes with automatic optimization features Excellent ad targeting options Supports advertising in multiple languages Dedicated account manager Comes with a regularly updated SDK.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52