Ad Targeting Data Management Platform Marketing MarTech 
Martech
OCTOBER 19, 2022
Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?
Clearcode
JANUARY 22, 2023
Marketers can achieve this by collecting vast amounts of data containing information about their customers’ behavior, location, and topics currently of interest to create effective ad campaigns. Key Points DCO is a technology that creates hyper-relevant ads based on available information about a potential customer.
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Clearcode
SEPTEMBER 20, 2023
The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? billion by 2029.
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?
Clearcode
SEPTEMBER 11, 2023
By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences. While there are hundreds, if not thousands, of ready-to-use DSPs on the market, it sometimes makes more business sense for a company to build their own custom DSP.
Clearcode
APRIL 21, 2023
Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Managing first- and third-party data and using it for content personalization and ad targeting. Source: Clearcode.cc
Clearcode
MARCH 15, 2023
Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. In the gathering process, you can utilize customer engagement platforms and enrich single customer views (SCV) in your customer data platforms (CDP) or customer relationship management systems (CRM).
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