Automatad Inc.

MARCH 23, 2022

The Financial Times invests heavily in brand lift measurement. While GA4 users still need to specify whether a website visitor is in one country or another, it will help Google wade the tricky waters of privacy-first ad targeting and data collection methods. . Financial Times’ Brand Lift Strategy.

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SpotX

JUNE 7, 2021

Brand-safe and contextual private marketplaces have proven to increase performance across all key metrics ranging from engagement and conversion lift, to brand lift in awareness, ad recall, and brand consideration. Partner to Enable Video-Level Contextual Targeting in CTV appeared first on SpotX.

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VideoWeek

MAY 17, 2024

This data will give Politico a better understanding of its audience, and can be used for ad targeting, according to Adweek. Politico will ask users to register once they’ve read ten articles within a month, asking for their email, job title, and employer. Jones joins from Pixability, where she was MD for EMEA.

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Digiday

SEPTEMBER 15, 2022

And Adam White, CEO of Front Office Sports, will share how the company is focusing on brand-lift studies to show advertisers how newsletter ads can impact their businesses. It’s effectively a cohort-based targeting method packaged with a nutrition label for the corresponding ad targeting data.

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Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. 2) Add Captions to Your Videos.

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