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Media Briefing: Publishers are feeling the pressure from advertisers to deliver more, faster

Digiday

SEPTEMBER 15, 2022

This is particularly true of advertisers who are leveraging [publishers’] first-party data,” said Seth Hargrave, CEO of media buying agency MediaTwo Interactive, adding that he has seen this trend of asking for more rigorous standards among clients increase over the past several months. Numbers to know.

Media 59
Media Advertising Cookies Impressions 59
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How to Produce Paid Facebook Video Ads for Mobile Like a Pro

Single Grain

NOVEMBER 15, 2019

Before we dive in with the tutorial, let’s be clear on why mobile video ads are better than standard video ads on Facebook. But creating relevant videos and using ad targeting can ensure that the right people view it — and, more importantly, take action on your message. 2) Add Captions to Your Videos. Dive Deeper: .

Video Ads 97
Video Ads A/B Testing Audience Pop-Up 97
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