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Strategies to Mitigate Emotional Fatigue in Digital Advertising

The Ad Tech Blog

The primary causes include high ad frequency, lack of creative variation, and poor targeting strategies. Ad fatigue can be detrimental to advertising campaigns, as it not only reduces click-through rates (CTR) but also increases the cost-per-click (CPC). How can I detect ad fatigue?

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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.

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Why Is Ad Refreshing Vital for Digital Publishers?

YieldBird

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms.

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The Many Benefits of First-party, Consent-based Advertising: Q&A with Arshdeep Sood, OneTrust’s Strategic Solutions Engineer

Ad Monsters

This may include using cookie banners and consent and preference management, with forms that clearly explain data collection and use practices, giving users control over their data preferences. Improved targeting: The collected data will likely be more accurate and relevant when users are empowered to choose what information to share.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Its advanced app monetization technology was made specifically for app developers promising maximum ad revenue, comprehensive reporting & metrics tools. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. billion unique devices globally.

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The Best Mobile Ad Networks For 2023

Monetize More

In-app ads get higher CTRs (0.58%) than click-through rates on-site CTRs (0.23%). Because of this, advertisers are able to capture consumers’ attention more effectively and make their ads more appealing to them by using in-apps rather than site ads. What are in-app ads? Results vary.

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Best High RPM Ad Networks for Publishers in 2023

Monetize More

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM.