Ad Targeting Audience Cookies CPM 
Basis
MARCH 14, 2024
The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. How Does Contextual Targeting Work?
Basis
MARCH 14, 2024
The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Contextual targeting works by serving ads on a website, webpage, or other digital channel based on the content it contains. How Does Contextual Targeting Work?
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Martech
MARCH 15, 2022
Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. The components of adtech. This speed cannot be achieved manually.
OpenX
JULY 21, 2023
Here are the highlights from our Supply-Side Targeting: Demand Addressability From Your Media panel. Moderated by Ronan Shields of Digiday, the group discussed the actions that advertisers are taking to work directly with SSPs to activate audiences in new ways. I don’t think anyone can solve it by themselves,” he added.
Martech
OCTOBER 19, 2022
It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.
Monetize More
JUNE 22, 2022
A range of ad formats is supported by InMobi, including interstitial ads, banners, rewarded videos, and native ads. They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. How will you benefit from this interstitial ad network? AdXXX for Interstitial Ads.
Basis
MARCH 22, 2023
And as ad targeting restrictions based on consumer privacy begin taking effect (on top of Google deprecating third-party cookies in Chrome in 2024), common tactics to identify voters could be constrained. Overall, there was a 40% rise in average CPMs between January and November 2022.
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