Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

Advertising 117

Advertising Marketing Ad Exchange Retail 117

illumin

OCTOBER 20, 2023

Rather than relying on individual user behaviors or interests, contextual targeting uses keywords, topics, location, and other factors to determine which ads should be displayed to them. This increases the value of the ad space, attracting advertisers that are willing to pay a premium for targeted placements.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Monetize More

JUNE 20, 2023

The platform provides real-time conversion tracking, user engagement analytics, and detailed reporting to ensure that your campaign is running smoothly and successfully. Chartboost SDK comes with an easy setup and gives control over ad space to developers. It primarily displays video, banner, and interstitial ads.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

MAY 23, 2023

This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers. RTB ads are also highly targeted, which means that they are more likely to be relevant to the player. This targeted approach not only increases engagement but also improves conversion rates for advertisers.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Monetize More

SEPTEMBER 22, 2022

The platform provides real-time conversion tracking, user engagement analytics, and detailed reporting to ensure that your campaign is running smoothly and successfully. Chartboost SDK comes with an easy setup and gives control over ad space to developers. It primarily displays video, banner, and interstitial ads.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Lemonads

AUGUST 7, 2021

What in the World Is Programmatic Ad Buying? In simple terms, programmatic advertising is a promotion mechanism that allows you to purchase digital ad space in real-time throughout the internet with the help of artificial intelligence (AI) and machine learning.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Monetize More

MAY 20, 2023

They utilize machine learning to optimize ad results for both publishers and advertisers. Their focus is on mobile and video ad monetization. For mobile, they ensure that relevant ads are served to users of all devices with high CPMs and fill rates. Be sure to check out our AdSense course here.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52