Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. There are many major industry players on the market, and each comes with its own set of features and tools. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Clearcode

AUGUST 13, 2023

Back then, the mobile app market was worth just $206 million. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008. billion in app stores.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

SODP

MAY 22, 2023

Let’s shed some light on digital advertising to understand how ad-based revenue models support publishers’ content creation efforts. What Is Ad Revenue? Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Monetize More

MAY 30, 2023

Smarty Ads Provides a full range of ad tech tools for monetizing apps and websites. Offers access to ad agencies, demand-side platforms, and premium ad networks. Supports various ad formats and customization options. What is a mobile ad network? Why advertise on mobile apps? Device-Type.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Smart-Hub

FEBRUARY 16, 2024

For website and app owners, header bidding means a great chance to increase advertising income, while marketers benefit from more transparent conditions (and not only). Considering this, your ad exchange platform has to support this functionality. DSP A DSP, a demand-side platform, is a solution for advertisers.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. What are those?

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Smart-Hub

DECEMBER 8, 2023

A programmatic advertising framework is a technology stack that connects supply-side platforms (SSPs on the side of publishers) with demand-side platforms (DSPs on the side of advertisers) with each other through ad exchange. They buy an audience, not an ad space.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Adtelligent

JUNE 9, 2021

Before rebranding, US-based company Adtelligent was called VertaMedia and worked as an international video supply-side platform primarily aiming at the United States market. However, YouTube and other online video-sharing giants had gradually taken over this market share. How to reach audience with ad block.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Programmatic advertising platforms can help you do that effectively. By automatically displaying your ads to people who are most likely to care based on their interests and habits. Pretty cool, right?

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

RevX

MARCH 31, 2022

With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. The best part about it? The entire process happens in real-time.

Mobile Ads 52

Mobile Ads Demand Side Platform Non-Profit Ad Space 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? 5 Best In-App Advertising Platforms for Publishers and Developers 1. Banner Ads. Native Ads. Japan $12.3 $6.7

Advertising 54

Advertising CPM Mobile Ads CPC 54

Lemonads

AUGUST 7, 2021

Not only this, but this form of marketing is available in major markets like Japan, the US, and the UK, so the widespread adoption of programmatic shows no signs of slowing down. While it can be used in a variety of contexts, programmatic ad buying has become an essential part of the affiliate ecosystem.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Smart-Hub

JANUARY 23, 2023

Example 2: you use the Google Ads platform to display your banner ads. But a programmatic is not always RTB because algorithmic selling of ads is also possible without real-time bidding. DSP (demand-side platform) is the platform for advertisers that purchases traffic.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Clearcode

APRIL 21, 2023

Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Many publishers and media companies display various forms of advertising on their website to diversify their ad revenue. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. Xandr’s platform allows you to be selective about which advertisers you sell inventory to. and CTV video ads.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Smart-Hub

DECEMBER 22, 2023

AdTech solutions are the main drivers of progress in the digital marketing world today. The AdTech market is projected to grow from 579.4 The AdTech market is projected to grow from 579.4 Due to various business drivers, the AdTech market is expected to grow significantly in the course of the predicted time.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

NOVEMBER 29, 2020

The timely planning of an effective data-driven digital marketing strategy with an omnichannel address is all that really can make the difference to a company and make it more competitive in its sector! The sale works by auction and the starting price of the individual spaces is generally higher than those of an open market.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Vice Begins Selling Ads on Twitch. US Ad Market Cut 3,500 Jobs in December. According to BARB, the channel reached 2.5

Ad Tech 98

Ad Tech Media Agency Advertising 98

InMobi

SEPTEMBER 6, 2018

If you’re interested in having a mobile ad expert stop by, drop up a line at scheduleachat@inmobi.com to schedule a session. How is Mobile Advertising Different from Digital Marketing? If digital marketing is a rectangle, mobile advertising is a square - mobile is a subset of digital. Not sure how to work with all of them?

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

Clearcode

APRIL 26, 2022

Hello everyone, my name is Michael and I’m Head of Marketing at Clearcode. For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. Introduction.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Below, we’ll take a quick look at each of the key elements.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

So whether you’re a marketer, advertiser or simply curious about the digital advertising landscape, this programmatic advertising guide will equip you with the knowledge to navigate and leverage the power of programmatic advertising effectively. This information is delivered to an ad exchange, which acts as a marketplace for ad spaces.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 20, 2021

market size). ads) buying and selling. Book My Free Marketing Consultation . Before we talk about them, it is important to review the ecosystem to find out what kind of advertising platforms they involve and how they are related. This piece of ad tech software is connected to numerous advertising exchanges and SSPs.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98