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Why Attention Metrics Are Showing Up In The Financial Times’ RFPs

Ad Monsters

Publishers like the Financial Times are already seeing it show up in RFPsa sign it could become the next viewability benchmark. To activate AUs, Adelaide uses trackers for online video and display that are applied directly in the ad server, although the company can also offer code-on-page solutions if thats a publishers preference.

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How Vistar Media is Bringing New Budgets to OOH

VideoWeek

.” Vistar is looking to bring programmatic buyers to the channel by offering a full suite of ad tech products, including a demand-side platform (DSP), supply-side platform (SSP) and ad server, as well as software solutions for DOOH players and a creative studio for design purposes.

Media 59
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In-App Header Bidding: How to make more money with it? [7 Benefits Included]

Monetize More

If you don’t want your valuable app monetization strategy to be hijacked by one or two players who pay top dollar but don’t deliver value back (or if you’re simply looking to diversify your revenue streams), In-App Header Bidding might be right up your alley! How to Set up In-App Header Bidding? Related Read: [link].

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Advertising Terms: Everything You Need to Know

Kevel

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

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Video Ads: Why They're Taking Over Advertising

Kevel

Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units. In this article, we’ll give you tips for why and how to launch a video ad server quickly.

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Navigating the Challenges of Ad Serving in White Label Ad Exchanges

Smart-Hub

Get a Consultation For Free Contact us W hat is an Ad Server ? First and foremost, let’s clarify the meaning of an ad server. It is a system responsible for managing, delivering, and optimizing digital ads across paid channels like websites or mobile apps. W hat is Ad Serving ? How does ad serving work?

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Google on Trial: Unpacking Week Two of the DOJ’s Case and What It Means for Publishers

Ad Monsters

We’re back with our coverage of week two of Google on Trial, and let’s just say it’s heating up like a summer block party. This week, we peeled back more layers of Google’s ad tech dominance — revealing how publishers, once sidelined, finally have their grievances heard in court.

Ad Tech 72