AdExchanger

APRIL 6, 2023

Mobile ad server PadSquad acquired a video ad builder, an ad server and content recognition technology to make a break into connected TV. The post PadSquad Acquires Content Recognition Tech To Break Into CTV appeared first on AdExchanger.

Ad Server 91

Ad Server Mobile Ads Video Ads 91

InMobi

AUGUST 15, 2018

Is mobile ad mediation right for your app? For the typical mobile app publisher, opening up ad inventory is consistently a top monetization strategy. Close to half of all non-gaming apps and over 80 percent of mobile games leverage mobile advertising in order to increase revenue.

Mobile Ads 52

Mobile Ads Fill rate Ad Server CPM 52

Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? The auctions don’t take place in the Prebid Server.

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

Monetize More

JULY 8, 2022

Website header bidding occurs via header bidding wrappers, which are JavaScript tags responsible for evaluating bids, ad server communication, & ad calls to the demand partner. Ultimately, it’s always the highest bidder winning the real-time auction with their ad popping up on the publisher’s page.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

MobileAds

JANUARY 24, 2021

A third-party ad tag or ‘ad placement tag’ is simply a snippet of Javascript code, generated from a 3rd party ad server , which is then placed into an ad inventory space on a website or app to display ad creatives that were uploaded on the ad server.

Ad Server 52

Ad Server Impressions Demand Side Platform Ad network 52

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Although Brid.TV

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. So what does the process of mobile advertising actually look like? Studies have shown that certain mobile ad formats , namely rewarded ads, can positively affect user spending and increase the volume of in-app purchases.

Advertising 54

Advertising CPM Mobile Ads CPC 54

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

AdvertiseMint

NOVEMBER 7, 2023

For Publishers : Ad networks are indispensable. They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats. Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Clearcode

SEPTEMBER 11, 2023

Who Can Benefit From Building a DSP and How AdTech Companies Advertisers and Ad Agencies Key Features of a Demand-Side Platform (DSP) Main Challenges When Building a DSP How Can You Design and Build a DSP? Examples of Clearcode-Built DSPs Kanary NEST SITO Mobile Ad Banker Case Study What Is a Demand-Side Platform (DSP)?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

InMobi

DECEMBER 13, 2018

Even though it seems at times like everyone from the world’s biggest ad platforms down to tiny ad networks was talking about in-app header bidding in 2018, actual adoption of unified auctions among mobile publishers, app developers and their programmatic demand sources was low. But, expect all that to change in 2019.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Mobile Ads 52

SODP

JUNE 27, 2023

SSP Validates Bid and Serves Ad Once the DSP wins the auction, it communicates with the publisher’s SSP to confirm the placement and deliver the ad. It then retrieves the corresponding ad from the DSP associated with the bid. This is typically hosted on the DSP’s ad server or content delivery network (CDN).

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Monetize More

OCTOBER 20, 2022

Leaderboard banner ads are usually less intrusive and appealing when compared to other ad formats like interstitial ads when done right. 6- Ad Server Acceptance. Since this ad format is universally accepted, publishers barely face any issues setting up leaderboard ads. 5- Smooth User Experience.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Clearcode

JANUARY 22, 2023

These changes have had a significant impact on app developers and their ad revenue, as it is now much harder to identify individual iOS users and show them personalized ads. For advertisers, it means it’s harder to reach their target audiences and measure the performance of their in-app mobile ad campaigns.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

InMobi

JULY 24, 2019

For app publishers and developers looking to improve their ad monetization programs, there are many benefits of header bidding and only a few drawbacks. Header bidding has revolutionized how a publisher’s ad server works and overall monetization for web pages, opening up premium inventory on a publisher’s website through real-time bidding.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

InMobi

NOVEMBER 5, 2018

That may not seem like much, but to increasingly impatient mobile app users it can seem like a lifetime. In-app header bidding and unified mobile ad auctions have become increasingly popular monetization options, and are already helping app publishers and developers more effectively optimize revenue yields while also delighting end users.

Header Bidding 52

Header Bidding Ad Server Ad Inventory Mobile Ads 52

Monetize More

APRIL 19, 2023

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue. This tool helps you troubleshoot all ad tag issues so that you can scale revenue on your own.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

InMobi

OCTOBER 9, 2018

An ad network connects advertisers and their partners with publishers and their partners, ensuring that lots of brands can reach their target audience across lots of apps, and that apps have lots of advertisers clamoring to reach their users. What happens to make sure the right mobile ads appears at the right time and for the right person?

Advertising 52

Advertising Ad network Ad Ops Banner 52

InMobi

AUGUST 7, 2019

In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success. We are a mobile ad ops partnership company. I'm Chas Castell.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

InMobi

JANUARY 16, 2019

So now that we have our second auction in the ad server, DSP one will be competing at a price of $5.01, whereas a new DSP - let’s say DSP 3 - is going to bid $7. So you can probably already see the disadvantage here. DSP one was willing to bid $10, but now this price of $5.01 is what is going to be passed into the second auction.

Header Bidding 52

Header Bidding Mobile Ads Ad Server Ad Tech 52

Monetize More

DECEMBER 29, 2022

Now there are a couple of additional considerations to keep in mind for CTV and mobile app inventory. For CTV : claim your CTV app location id and map the ad unit specifically to that CTV app location. For Mobile : Use app ID, app name and app store URL in your mobile ad requests.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

APRIL 12, 2019

7) How Do You Integrate With their Ad Servers? Do they offer server-to-server connections for more effective testing and tracking? Does the ad server sit on their side, or do they only offer client-side hosting? A mobile ad auction, however, ideally functions just like one on eBay or at Sotheby’s.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

InMobi

FEBRUARY 13, 2019

Key Topics for Supply Side Platforms Interested in learning more about the mechanics of programmatic auctions, in-app ad servers and other related ad tech topics? Determining CPMs in an In-App Ad Auction The Basics of Mobile Ad Mediation Waterfall vs. How are Prices Set in an Auction?

Header Bidding 52

Header Bidding Demand Side Platform Ad Server Mobile Ads 52

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. It supports currency conversion, GDPR, common ID systems, and multiple ad servers.” Is it interoperable? CORE ID can be mapped to LiveRamp’s universal connector and is integrated with The Trade Desk’s UID 2.0.

First-Party Cookies 66

First-Party Cookies Cookies Header Bidding Ad Tech 66

Single Grain

NOVEMBER 14, 2023

for mobile ads. So, if you bid $0.40, for example, you’d need a minimum ad spend budget of $12. They’re vigilant about screening which websites they allow onto the platform, which means that you won’t have a bad ad placement on a site that you don’t want to be associated with. on desktop and just $0.30

Ad network 98

Ad network Conversion CPC CPM 98