Remove Ad Server Remove Machine Learning Remove Video Ads
article thumbnail

Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

article thumbnail

Publishers Can Bypass Recession With diDNA’s Amplified Video Solution: Q&A With Deke Hooper, CEO diDNA

Ad Monsters

Yakira Young: diDNA’s new video solution uses an enhanced custom rules engine with updates that have the power to increase publisher revenue significantly. Deke Hooper: Our video rules engine now uses key video-specific metrics to optimize performance for video ads. What are some of these updates?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Advanced Features and Tools in Google AdX

Oko

AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server. Dynamic Allocation AdX’s dynamic allocation feature optimizes ad impressions in real-time by evaluating bids from AdX and AdSense. Video Ads Are you ready to “pivot to video ?”

article thumbnail

In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

For instance, offering players the ability to watch video ads in exchange for in-game currency can provide a lucrative revenue stream while enhancing player engagement. This type of advertising is known as rewarded video, and it has become increasingly popular in recent years.

article thumbnail

Mediavine vs. AdSense vs. MonetizeMore: Ad Revenue Battle Royale 2023

Monetize More

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue.

article thumbnail

Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Its expansive toolkit offers media companies multiple ways to grow revenue.

article thumbnail

How Does In-App Advertising Work?

InMobi

Concurrently, app developers and publishers need to determine how they will generate ad revenue and how ads fit into the user experience being offered. Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like video ads typically provide greater ad revenue.