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How Vistar Media is Bringing New Budgets to OOH

VideoWeek

.” Vistar is looking to bring programmatic buyers to the channel by offering a full suite of ad tech products, including a demand-side platform (DSP), supply-side platform (SSP) and ad server, as well as software solutions for DOOH players and a creative studio for design purposes.

Media 59
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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

RTL Deutschland and Deutsche Telekom Partner for Personalised Ads on Linear TV RTL Deutschland is integrating its ad server into Deutsche Telekom’s advertising platform, MagentaAdSolution, in efforts to facilitate personalised advertising on linear TV. Thomas joined Snap in 2017, becoming Head of UAE Operations in 2020.

Media 52
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The WIR: WPP says Clients Aren’t Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines

VideoWeek

Google Operates Illegal Ad Tech Monopolies in Latest US Ruling Google is facing the potential breakup of its ad tech business after a US judge ruled that the company illegally operates two monopolies in online advertising, by dominating the publisher ad server and ad exchange markets.

Ad Tech 52
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How Dotdash Meredith worked through the challenge of integrating two major publishers’ tech stacks

Digiday

Another complicating factor was reconciling the publications’ integrations with Google’s publisher ad server, Google Ad Manager. Just last week Dotdash Meredith completed the migration of Eating Well, a food publication that exemplifies the edge cases of what Dotdash Meredith’s product teams have had to deal with.

Food 74
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How Publishers Can Make More Money With AdTech

Clearcode

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

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Amazon places its data clean room at the center of its adland charm offensive

Digiday

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share.

Ad Tech 72
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The WIR: Paramount Passes Peak of Streaming Investments, Condé Nast Encounters Video Challenges, and Disney+ Upgrades Ad Tools

VideoWeek

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.