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Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fillrates, and offer specialized features. Replicate the ad network strategy that works for you and shut out the ones that are not giving results.
Key Features: Supports the most popular mobile ad formats Actionable and detailed analytics Real-time bidding 100+ partner ad networks Brand-safety tools. Supported Ad Formats Payment Model Minimum Traffic In-app video ads Interstitial ads Banner adsRichmediaads Instream video ads CPM 100,000 monthly users.
The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an adserver and a video player. The load times for video ads were too long, resulting in a poor customer experience. So what's next? By doing so, VAST 4.1
hide ] What Is an Ad Monetization Platform? Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House AdServer Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1.
Key Features: Suitable for beginners High-end security Excellent engagement tracking tools Has a variety of non-intrusive ad formats Mediation between numerous ad networks supported Excellent personalization features. Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Interstitial Ads Rewarded AdsRichMediaAds N/A.
Some of the trackable metrics your chosen OTT advertising platform should have include fillrates, plays, impressions, CTR, and so on. Ad yield optimization tools allow you to use the data you gathered through ad analytics and optimize the ads to maximize their performance. Yield Optimization Tools.
What to Look for in a Video Ad Network? Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fillrates, and increasing video revenue. This network lets publishers monetize videos with top-quality demand at premium rates.
The main drawback of rewarded ads is that users are usually more focused on the reward than the ad itself. Playable Ads. Playable Ad. Playable ads are a type of richmediaads. As the name suggests, these ads contain game-like elements, and app users can play them.
Companion ads Companion video ads are usually displayed alongside the main video content, such as banners or text ads. This ad comes in many sizes and shapes, holding text, images, or richmedia content around the video experience. Technologies in Video Ad Serving Thus far, we have seen ad formats.
Ad Analytics — To keep track of ad performance and optimize campaigns accordingly, publishers need reliable ad analytics with metrics such as fillrates , plays, impressions, CTR, and preferably real-time video analytics.
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