Paleo AdTech

NOVEMBER 2, 2021

A digital ad historian after our own heart, David has also collected and archived a range of important Yahoo! logo and was there when the first grainy banner-ad image was pushed live in 1995 to the chorus of lead engineer Donald Lobo sighing, “We sold out.” without any advertising?”

Banner 52

Banner Ad Server Advertising Agency 52

Automatad Inc.

OCTOBER 26, 2023

Mid-roll video ads run in the middle of the video content. Post-roll video ads run after the video content ends. Nonlinear video ads are ads that run concurrently with the video content, usually in the form of overlays or banners that appear on top of the video player. Your audience can choose to mute or skip them.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

JULY 28, 2021

Strengthen Your Ad Monetization with InMobi Publishers using both Google Ad Manager and Google AdMob as their primary ad server can add InMobi as a bidding demand source. We currently support banners, interstitial and video ads. Native ads will be supported down the line in 2021.

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52

Automatad Inc.

FEBRUARY 29, 2024

*Blacklist contains the domains, URLs, links, and HTTP calls sent to known ad servers or platforms to fetch ads. Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them. Further, it prevents the network from completing it, so the ad creative will not load.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

MediaFuse

DECEMBER 15, 2016

We always recommend that our publishers find a way to leverage ConvertMedia’s technology into their ad tech stack. We have seen a great performance with their inline units, expendables, in a banner video, and interstitials. Are your publishers interested in adding Outstream video to their offering? Tell us a bit about MediaFuse.

Header Bidding 52

Header Bidding Ad Server Non-Profit Banner 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Country Rewarded Video Ads Interstitial Ads Banner Ads US $12.5 $8.9 Banner Ads. Native Ads.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Ad Ops Hero

JANUARY 25, 2021

Ad server is a web server that stores the online ads and deliver it on the various ad slots on the linked websites, social media platforms, and mobile apps. An ad server is just the technology in which the advertising banners are stored and is the means of delivering those ads on the targeted ad slots.

Ad Server 52

Ad Server Banner ROI Impressions 52

Monetize More

MAY 12, 2022

Identify all of the available ad units as well as the banner sizes and the bidders participating in Prebid. Take a closer look at the bids, including bid value, response time, bid currency, & ad server-targeting keywords. Get the complete timeline of the auction’s core milestones.

Header Bidding 52

Header Bidding CPM Ad Server GDPR 52

Lemonads

OCTOBER 6, 2020

TripleLift , simply transforms images with web content smoothly into ads! These units beat the conventional banner ads four times in terms of click-through rates. Ad Server TripleLift Ad Server allows Publishers to seamlessly power native direct deals as part of their existing workflow.

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Monetize More

MAY 23, 2023

By targeting ads to specific demographics or interests, publishers can ensure that players are more likely to engage with the ads and less likely to view them as a nuisance. It is also important for publishers to consider the format of their ads.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

As per Google policy, unless the user is active on the website, at least 30 seconds must pass before the ad is refreshed. Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

InMobi

FEBRUARY 23, 2021

Let’s talk about all that happens between an ad request generating from a user’s device to that user being shown an ad in an app on their mobile device. First, mobile apps that show ads have pre-defined slots for showing ads.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

MobileAds

JANUARY 24, 2021

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?

Ad Server 52

Ad Server Rich Media Viewability Banner 52

Monetize More

JUNE 28, 2022

Finding the correct balance of ad units is crucial for increasing income while maintaining the app’s functionality and purpose. Most mobile apps serve to display and video ad units. The banners that appear on the screen are known as display advertisements.

CPM 52

CPM Impressions CPC CPA 52

InMobi

OCTOBER 27, 2020

the typical video click-through rates (CTRs) were 10x greater than the CTRs for banners on average and 2x greater than the average CTR for native ads. How often do they win auctions in your ad server? Having the right mix of SSPs and exchanges ensures efficiency in competition and improved returns between partners.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Smart-Hub

OCTOBER 15, 2023

Also, with SmartHub, your clients can securely leverage multiple ad formats and find new customers using them in environments you have never seen before. For example, the audio format doesn’t compete with banners and isn’t blocked by anti-banners, improving brand recognition.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Lemonads

SEPTEMBER 10, 2020

TripleLift transforms images with web content into ads. These units beat the conventional banner ads four times in terms of click-through rates. Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Smart-Hub

AUGUST 2, 2022

Ad Ops refers to digital advertising services that manage digital advertising sales on the Internet. Digital advertising primarily appears on websites as banners but can also occur in other formats such as video or audio ads on streaming services. What do you need to know about advertising operations? Creation of reports.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

Monetize More

APRIL 19, 2023

Mediavine’s technology is designed to maximize ad performance and revenue for publishers. Mediavine also employs machine learning algorithms to analyze traffic and user behavior, optimizing ad placement and increasing publisher revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Ad Server 52

InMobi

OCTOBER 9, 2018

Concurrently, app developers and publishers need to determine how they will generate ad revenue and how ads fit into the user experience being offered. Consider this: while banner ads are fairly easy to unobtrusively include in an app, more immersive formats like video ads typically provide greater ad revenue.

Advertising 52

Advertising Ad network Ad Ops Banner 52

Automatad Inc.

DECEMBER 1, 2023

Users can choose to skip the skippable ads, and they cannot skip non-skippable ads as they are made to play from six to ten seconds to give a non-intrusive user experience. Non-linear video ads Non-linear video ads appear as overlays or banners on the main video content.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

DECEMBER 21, 2022

Mobile Ad Formats. Before you jump straight into monetizing your mobile app with ads, you should decide which mobile ad formats you want to serve. Some of the most popular options include banner ads, rewarded video ads, and interstitial ads. Header Bidding Support. Marketplace. Lastly, Brid.TV

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

PubMatic

JANUARY 11, 2024

Test automation scripts then cover all the underlying SDK features, including open measurement SDK (OMSDK) compliance, mobile rich media ad interface (MRAID)/Interstitial/Banner ads, StoreKit Ad Network (SKAdnet), privacy compliance, callbacks, ad events, reporting, and ad rendering.

Ad Tech 90

Ad Tech Banner Ad Server Rich Media 90

Smart-Hub

JANUARY 13, 2023

Also, with SmartHub, your clients can securely use ad formats and find new customers using them in new environments you have never seen before. For example, the audio format does not compete with banners and is not blocked by anti-banners, improving brand recognition. Reliability and Risk-avoiding.

Ad Exchange 40

Ad Exchange Advertising Non-Profit Banner 40

Adtelligent

JUNE 9, 2021

For example, a website places the banner on the home page and starting an auction with advertisers. The one offering the best price will get this ad space. StarLightMedia has around 4,9 billion video ad impressions and 14,7 billion banner ad impressions per year.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Monetize More

OCTOBER 20, 2022

It’s a rectangular ad unit measuring 728 pixels wide by 90 pixels tall. This ad unit is also one of the standard IAB units that replaced the older and much smaller 468×60 banner. Master your ad inventory like the pros and become an ad ops guru with PubGuru University! 6- Ad Server Acceptance.

Banner 98

Banner Click Through Rate Viewability Pop-Up 98

Brid.tv

JANUARY 9, 2023

For instance, if ads are enabled, the player will also send an ad call to the publisher’s ad server. These ads can show up before, during, or after a video stream (these are known as pre-roll , mid-roll , and post-roll ads respectively). Many publishers chose to mix AVOD with, for instance, SVOD.

Audience 52

Audience Education Video Ads Ad Server 52

Monetize More

OCTOBER 18, 2022

By utilizing video ads through Primis you can deliver users with an alternative ad format that they love and earn high ad revenues! Smart ad server. With Smart Ad Server publishers run video ads through a unified ad stack and manage them through the same platform they run display ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

NOVEMBER 22, 2022

Supported Ad Formats Minimum Traffic Banner Ads Interstitial Ads Rewarded Ads Native Ads N/A. Supported Ad Formats Minimum Traffic Banner Ads Instream Video Ads Interstitial Video Ads In-App Video Ads Rich Media Ads 100,000 Monthly Users. Google AdMob.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

Ad Ops 52

Ad Ops Ad Exchange Ad Tech Non-Profit 52

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

FEBRUARY 25, 2022

The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app confirms that the terminal can safely replace ads. The app asks the ad-decisioning server (e.g. ad server) for an ad that could be played. The app preloads the ad. Popular Ad Formats.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Automatad Inc.

FEBRUARY 1, 2024

The ad load time refers to the time taken to deliver the ad to the user’s device (desktop or mobile) after initiating the ad request to the server. In real-time bidding, the ad load time spans from the ad request initiation to the ad server to the time it is served to the user.

Viewability 52

Viewability Ad Server Header Bidding Ad network 52

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We Follow VideoWeek on Twitter and LinkedIn.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

JUNE 12, 2023

This rebranding will see combined demand-side platforms Amobee and Tremor Video rebranded as Nexxen DSP, while Unruly will become Nexxen SSP, and Spearad will become Nexxen Ad Server. These latter two units will jointly operate under the banner of Nexxen CTRL.

Demand Side Platform 69

Demand Side Platform Ad Tech Ad Server Banner 69