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ANTHYM Technologies Partners With Publica’s Ad Server to Create Advanced CTV Advertising Experience

Martech Series

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. The result is better performance and monetization for both advertisers and publishers.

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What your dashboards reveal about channel performance — and what they miss

Martech

She knows something the report doesn’t: her audience doesn’t move in a straight line. They’re discovering her brand in podcasts, on CTV and mobile games — spaces where ad impact is real, but measurement is fuzzy. The ad server. The ad server, meanwhile, is more conservative.

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AI-powered martech news and releases: September 5

Martech

For RMNs, the Publisher Manager portal offers control over site monetization with tools like the Fluid Ad Server, SSP, and yield management. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers.

MarTech 114
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US asks court to breakup Google ad businesses

Martech

A sale of AdX and DFP could disrupt how digital ads are bought and sold, potentially impacting the costs and efficiency of ad campaigns. A forced divestiture might fragment the ecosystem, making it harder to target audiences and measure performance across platforms. Email: Business email address Sign me up!

Ad Server 121
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Maximize Your Holiday Ad Revenue: Top Tips for Publishers

PubMatic

Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers.

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Building the Modern Ad Ops Team: Meet Disney’s VP of Ad Ops, Bobby Noble

Ad Monsters

First, I act as a connector across multiple teamsfrom pricing and planning to ad platforms, data and activation, business operations and, of course, sales. At Disney, where we use proprietary systems like our ad server, those relationships are critical. BN: If I had to sum it up in one word, its additive.

Ad Ops 106
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Don’t Wait for the DOJ—Fix the Ad Stack Now

Ad Monsters

In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the ad tech stack to suppress competition and extract unfair value from both publishers and advertisers. When an apparel company wants to advertise online, they use Google Ads to bid on search terms.