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Publica, a leading Connected TV (CTV) adserver owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. The result is better performance and monetization for both advertisers and publishers.
She knows something the report doesn’t: her audience doesn’t move in a straight line. They’re discovering her brand in podcasts, on CTV and mobile games — spaces where ad impact is real, but measurement is fuzzy. The adserver. The adserver, meanwhile, is more conservative.
For RMNs, the Publisher Manager portal offers control over site monetization with tools like the Fluid AdServer, SSP, and yield management. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers.
A sale of AdX and DFP could disrupt how digital ads are bought and sold, potentially impacting the costs and efficiency of ad campaigns. A forced divestiture might fragment the ecosystem, making it harder to target audiences and measure performance across platforms. Email: Business email address Sign me up!
Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers.
First, I act as a connector across multiple teamsfrom pricing and planning to ad platforms, data and activation, business operations and, of course, sales. At Disney, where we use proprietary systems like our adserver, those relationships are critical. BN: If I had to sum it up in one word, its additive.
In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the ad tech stack to suppress competition and extract unfair value from both publishers and advertisers. When an apparel company wants to advertise online, they use Google Ads to bid on search terms.
Some estimates claim that it will overtake all other digital ad formats in just a few years. There are many different adservers available to the publisher, but they cannot all handle video ads effectively. Video ads require high-bandwidth, dedicated servers to handle high traffic levels and load times for these ads.
Harnessing user location, the destinations users browsed, and recent travel planning activities, the travel platform directed advertisers to the right audiences. DanAds helped Tripadvisor turn this vision into reality by creating a self-service platform called Ad Express.
Adserver is a web server that stores the online ads and deliver it on the various ad slots on the linked websites, social media platforms, and mobile apps. An adserver is just the technology in which the advertising banners are stored and is the means of delivering those ads on the targeted ad slots.
Register to watch more of the discussion and learn how marketers are using innovative adservers to enhance CTV and linear TV campaigns. As advertisers seek new ways to craft engaging CTV and linear campaigns, many are finding it challenging to manage ads across increasingly disparate channels.
Adserver is the server that is being used to manage the ads that is displayed on the various web pages or the multiple websites. Most of the websites and blogs shows the ads on their web pages to manage the operating cost and maximize the revenue. Advantages of AdServers. Advantages of AdServers.
New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.
Premium Scale and Proven Performance DIRECTV Advertising’s pause ad inventory delivers significant scale, with 200 million monthly available impressions and an audience that averages over three minutes of viewing time.
Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business. WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. billion by 2027 1.
and Vistar Media partnered to integrate Placements.ios AdSalesOS platform with Vistars adserver. This integration allows users to access enriched predictive consumer data within Snowflakes cloud platform, improving audience segmentation and marketing performance. Placements.io
Billing departments, meanwhile, rely on spreadsheets or delayed adserver exports to reconcile payments, often chasing revenue weeks after campaigns end. These systems fail to track campaign pacing, audience targeting parameters, or programmatic revenue integrations.
Disney unveiled ‘Disney Compass’, a new proprietary data platform which gives advertisers centralised access to key audience data and campaign metrics. Elsewhere on the data front, Disney says it is launching a new AI-based tool for creating lookalike audiences, available within its proprietary clean room.
VIDAA will also integrate Unruly’s adserver, which is available through its October 2021 acquisition of Spearad , to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting. To learn more, visit www.tremorvideo.com.
This method, further refined through their strategic collaboration with OpenAI, showcases the robust potential of privacy-safe advertising solutions that can effectively connect advertisers with their audience. As digital advertising’s landscape evolves, OAO celebrates 20 years as a publisher-focused ad operations provider.
First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. Users are no longer targeted based on their past behavior with ads following them all over the internet. The rise of white-label adservers.
To activate AUs, Adelaide uses trackers for online video and display that are applied directly in the adserver, although the company can also offer code-on-page solutions if thats a publishers preference. It has become an objective in RFPs and planning.
SSP vs Demand Side Platform A demand-side platform (DSP) is a tool that allows advertisers to buy digital ad inventory programmatically, using data-driven targeting to reach specific audiences. Precision Audience Targeting With advanced segmentation tools, SSPs enable publishers to serve ads to highly relevant audience groups.
Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Data Integration : Information from adservers, DSPs , and third-party tools is aggregated into one system.
On the paid side, AI Mode reflects a broader shift toward more automated, AI-driven ad platforms that require less manual setup from advertisers. “AI However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks. Google’s Adtech Antitrust Trial In April 2025, Judge Leonie M.
In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the adserver. Post-bid Phase : The winning bid is sent to the adserver. But let’s dive headfirst into this bidding auction.
They might appear blank spaces on the page where the ad should be displayed. Error Message Ads : These ads display an error message instead of the actual ad content. The error message could be ‘ Ad not found ‘ or ‘ Adserver unavailable.’
By building solid data strategies, based on ethical privacy-safe collection methods, and stopping data leakage, publishers can monetize audiences through direct pathways and emerge victorious. They facilitated communication between supply-side platforms (SSPs), demand-side platforms (DSPs), adservers, and attribution platforms.
Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the AdServer? and use Prebid Server for all other demand partners.
Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. household-level IDs, she added. household-level IDs, she added.
As more streaming companies enter the advertising market, the battle for eyeballs and ad dollars has never been more competetive. Publica, an adserver owned by IAS, argues that in order to attract ad dollars, you need to retain viewers – and in order to retain viewers, you need to ensure a seamless ad experience.
Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. Working Well with Google’s AM360 .
This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. Once the bids are received, they are sent to the adserver for the second auction round.
It’s also building an adserver and an ad exchange inside the browser. Now, with this, you’re actually introducing the exchange and the adserver, which means you’re actually introducing a full business function into the browser. So that’s essentially what it is at the core.
The Protected Audience API is the most critical component of the privacy sandbox for audience addressability. What Is PAAPI (Protected Audience API)? The Protected Audience API (PAAPI) is the most critical component of the privacy sandbox for audience addressability. The post What Is PAAPI (Protected Audience API)?
Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website), typically via an adserver. . Self-serve ad platforms can also be used to run campaigns directly on a publisher’s digital properties (e.g. website and video-streaming service), typically via an adserver.
An impact on a business like Facebook, which is consumed on iPhones by a huge segment of its audience, was widely predicted. The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We
“Sports fans are one of the most valuable audiences to brands right now and they consume media in more ways than ever,” said Oz Etzioni, CEO of Clinch.
By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.
Cross-platform planning tools help broadcasters strategize A single broadcaster often has multiple methods of reaching audiences (e.g., It will be paramount to seamlessly package and price their inventory and layer on necessary metadata through content attributes and audience targeting. no repeating ads). no repeating ads).
In the other we have Google’s Protected Audiences API , or PAAPI for short, a major piece of Google’s Privacy Sandbox alongside their Topics & Attribution APIs. PAAPI is Google’s solution to phasing out the 3PC in Q3 2024 and still help publishers monetize their Chrome audience.
Partnership provides a turnkey solution for media operations of Denmark’s largest retailer to manage ad campaigns from setup through delivery. About Adhese Adtech company Adhese builds a smart, user-friendly advertising platform that shapes the future of advertising.
S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Informational campaigns targeting a general audience or video ads often deliver the best results with this setup. This ensures publishers get the best bids thus maximizing ad revenue.
Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. One of these, Protected Audience API (PAAPI), is rethinking remarketing ( behavioral targeting ) with exceptional features and strengthening user privacy.
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