This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Our Retail Media AdServer is purpose-built to give them the autonomy, flexibility, and transparency r etailers need—whether they rely on in-house teams or external partners—to thrive in the retail media ecosystem.”
For RMNs, the Publisher Manager portal offers control over site monetization with tools like the Fluid AdServer, SSP, and yield management. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers.
First, I act as a connector across multiple teamsfrom pricing and planning to ad platforms, data and activation, business operations and, of course, sales. At Disney, where we use proprietary systems like our adserver, those relationships are critical. BN: If I had to sum it up in one word, its additive.
She knows something the report doesn’t: her audience doesn’t move in a straight line. They’re discovering her brand in podcasts, on CTV and mobile games — spaces where ad impact is real, but measurement is fuzzy. The adserver. The adserver, meanwhile, is more conservative.
Harnessing user location, the destinations users browsed, and recent travel planning activities, the travel platform directed advertisers to the right audiences. DanAds helped Tripadvisor turn this vision into reality by creating a self-service platform called Ad Express.
In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the ad tech stack to suppress competition and extract unfair value from both publishers and advertisers. When an apparel company wants to advertise online, they use Google Ads to bid on search terms.
A sale of AdX and DFP could disrupt how digital ads are bought and sold, potentially impacting the costs and efficiency of ad campaigns. A forced divestiture might fragment the ecosystem, making it harder to target audiences and measure performance across platforms. Email: Business email address Sign me up!
Premium Scale and Proven Performance DIRECTV Advertising’s pause ad inventory delivers significant scale, with 200 million monthly available impressions and an audience that averages over three minutes of viewing time.
Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Data Integration : Information from adservers, DSPs , and third-party tools is aggregated into one system.
Television advertising refers to commercial television spots to promote products, services, or brands to a broad audience. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. What Is Television Advertising?
Buyers have embraced and welcomed this change by assigning more budget to programmatic to intelligently reach their target audiences online. Digital publishers can deploy tactics and optimizations now to make your audience and ad inventory more attractive to buyers.
On the paid side, AI Mode reflects a broader shift toward more automated, AI-driven ad platforms that require less manual setup from advertisers. “AI However, she dismissed the DOJ’s claim that Google also holds a monopoly in ad networks. Google’s Adtech Antitrust Trial In April 2025, Judge Leonie M.
SSP vs Demand Side Platform A demand-side platform (DSP) is a tool that allows advertisers to buy digital ad inventory programmatically, using data-driven targeting to reach specific audiences. Precision Audience Targeting With advanced segmentation tools, SSPs enable publishers to serve ads to highly relevant audience groups.
Disney unveiled ‘Disney Compass’, a new proprietary data platform which gives advertisers centralised access to key audience data and campaign metrics. Elsewhere on the data front, Disney says it is launching a new AI-based tool for creating lookalike audiences, available within its proprietary clean room.
By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.
To activate AUs, Adelaide uses trackers for online video and display that are applied directly in the adserver, although the company can also offer code-on-page solutions if thats a publishers preference. It has become an objective in RFPs and planning.
and Vistar Media partnered to integrate Placements.ios AdSalesOS platform with Vistars adserver. This integration allows users to access enriched predictive consumer data within Snowflakes cloud platform, improving audience segmentation and marketing performance. Placements.io
Strategic buys across traditional DSPs have been tried and tested for a long time, but its our role as planners to ensure we are reaching our target audiences across multiple touch-points, and that means that CTV is a crucial growth channel for us. Currently, there are barriers to all three. Is it a new home for DRTV? The answer is both.
Step 3: Upgrade Your Ad Tech Stack: Be “Pluggable” Agenic agents are designed to “plug into anything.” Embrace API-First Ad Delivery: Ensure your adserver and SSP can pass this rich semantic data within the ad request. In fact, small and niche publishers may be the biggest winners.
Billing departments, meanwhile, rely on spreadsheets or delayed adserver exports to reconcile payments, often chasing revenue weeks after campaigns end. These systems fail to track campaign pacing, audience targeting parameters, or programmatic revenue integrations.
Marc Boswell CRO, LoveToKnow Media Dream Team Title: CRO Ad Ops Superpower: The Growth Engine Marc’s superpower? Whether he’s scaling commerce, building audience-first packages, or redefining what sustainable media looks like in 2025, he brings the numbers and the nuance—without breaking a sweat. You have to monetize those trends.
Open Intelligence will draw insights from across these datasets to help advertisers more effectively reach audiences, according to WPP Media. The agreement will allow users of the LG platform to access audience targeting and insights from Experian’s ConsumerView data, including demographic, behavioural and lifestyle insights.
They have a series where they simplify complex business topics and make them accessible to their audience, and a really cool documentary series called Risky Business where the presenter tries out some of the world’s most dangerous jobs. What do you think is your publication’s strongest USP in the eyes of your audience?
AdButler’s Robert Janes lays out the case for owning your audience, launching your own media network, and finally reclaiming control from middlemen who’ve had their hand in your pocket for too long. So here’s the million-dollar question: why are you still renting your audience from someone else? You own the audience.
With ADvendio, brands can leverage their rich first-party data for better targeting and higher return on ad spend (ROAS). Retailers can turn customer insights into powerful advertising assets, giving brands access to high-value audiences with precision targeting.
Together, we are setting a new standard for how brands engage with their audiences, driving both creativity and measurable business outcomes.” The company merged Innovid with Flashtalking, Mediaoceans adserver, and has unveiled a new brand identity for the business. million viewers, beating last years 123.7
.” Vistar is looking to bring programmatic buyers to the channel by offering a full suite of ad tech products, including a demand-side platform (DSP), supply-side platform (SSP) and adserver, as well as software solutions for DOOH players and a creative studio for design purposes.
The broadcaster is also launching ‘ITV YouTube Affinities’, using Google’s audience and search data to target ads on ITV’s content. Due to launch this year, the partnership allows RTL Deutschland to expand its reach for addressable TV by delivering personalised ads in conjunction with programmatic advertising.
Last month, US District Judge Leonie Brinkema found Google liable for “willfully acquiring and maintaining monopoly power” in the adserver and sell-side platform (SSP) markets. “Were all in on meeting our audiences where they are,” said Peter Elkins-Williams, head of global partnerships at The Washington Post.
Partnership provides a turnkey solution for media operations of Denmark’s largest retailer to manage ad campaigns from setup through delivery. About Adhese Adtech company Adhese builds a smart, user-friendly advertising platform that shapes the future of advertising.
Google Operates Illegal Ad Tech Monopolies in Latest US Ruling Google is facing the potential breakup of its ad tech business after a US judge ruled that the company illegally operates two monopolies in online advertising, by dominating the publisher adserver and ad exchange markets.
Terrestrial TV, for example, isn’t like digital media, where you can simply count the number of impressions delivered through an adserver — there’s no way of passing data from a TV set back to an operator or broadcaster. Finally, RPD relies on audience consent. So RPD is generally joined up with yet more data.
Publica, a leading Connected TV (CTV) adserver owned by Integral Ad Science,announced a partnership with ANTHYM Technologies , a coalition of free, ad-supported streaming TV platforms. The result is better performance and monetization for both advertisers and publishers.
Some estimates claim that it will overtake all other digital ad formats in just a few years. There are many different adservers available to the publisher, but they cannot all handle video ads effectively. Video ads require high-bandwidth, dedicated servers to handle high traffic levels and load times for these ads.
Adserver is a web server that stores the online ads and deliver it on the various ad slots on the linked websites, social media platforms, and mobile apps. An adserver is just the technology in which the advertising banners are stored and is the means of delivering those ads on the targeted ad slots.
Register to watch more of the discussion and learn how marketers are using innovative adservers to enhance CTV and linear TV campaigns. As advertisers seek new ways to craft engaging CTV and linear campaigns, many are finding it challenging to manage ads across increasingly disparate channels.
Adserver is the server that is being used to manage the ads that is displayed on the various web pages or the multiple websites. Most of the websites and blogs shows the ads on their web pages to manage the operating cost and maximize the revenue. Advantages of AdServers. Advantages of AdServers.
New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.
Not only does this powerful marketing tool allow for direct connection and communication to your audience, but it can also be a significant revenue driver for your business. WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. billion by 2027 1.
VIDAA will also integrate Unruly’s adserver, which is available through its October 2021 acquisition of Spearad , to enable greater efficiency and control over their CTV ad delivery with granular ad pod controls and targeting. To learn more, visit www.tremorvideo.com.
This method, further refined through their strategic collaboration with OpenAI, showcases the robust potential of privacy-safe advertising solutions that can effectively connect advertisers with their audience. As digital advertising’s landscape evolves, OAO celebrates 20 years as a publisher-focused ad operations provider.
First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. Users are no longer targeted based on their past behavior with ads following them all over the internet. The rise of white-label adservers.
In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the adserver. Post-bid Phase : The winning bid is sent to the adserver. But let’s dive headfirst into this bidding auction.
They might appear blank spaces on the page where the ad should be displayed. Error Message Ads : These ads display an error message instead of the actual ad content. The error message could be ‘ Ad not found ‘ or ‘ Adserver unavailable.’
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content