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Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

Martech Series

Our Retail Media Ad Server is purpose-built to give them the autonomy, flexibility, and transparency r etailers need—whether they rely on in-house teams or external partners—to thrive in the retail media ecosystem.”

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AI-powered martech news and releases: September 5

Martech

For RMNs, the Publisher Manager portal offers control over site monetization with tools like the Fluid Ad Server, SSP, and yield management. Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers.

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Building the Modern Ad Ops Team: Meet Disney’s VP of Ad Ops, Bobby Noble

Ad Monsters

First, I act as a connector across multiple teamsfrom pricing and planning to ad platforms, data and activation, business operations and, of course, sales. At Disney, where we use proprietary systems like our ad server, those relationships are critical. BN: If I had to sum it up in one word, its additive.

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What your dashboards reveal about channel performance — and what they miss

Martech

She knows something the report doesn’t: her audience doesn’t move in a straight line. They’re discovering her brand in podcasts, on CTV and mobile games — spaces where ad impact is real, but measurement is fuzzy. The ad server. The ad server, meanwhile, is more conservative.

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Tripadvisor’s Ad Express: A Self-Service Playbook for Data and Sustainability

Ad Monsters

Harnessing user location, the destinations users browsed, and recent travel planning activities, the travel platform directed advertisers to the right audiences. DanAds helped Tripadvisor turn this vision into reality by creating a self-service platform called Ad Express.

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Don’t Wait for the DOJ—Fix the Ad Stack Now

Ad Monsters

In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the ad tech stack to suppress competition and extract unfair value from both publishers and advertisers. When an apparel company wants to advertise online, they use Google Ads to bid on search terms.

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US asks court to breakup Google ad businesses

Martech

A sale of AdX and DFP could disrupt how digital ads are bought and sold, potentially impacting the costs and efficiency of ad campaigns. A forced divestiture might fragment the ecosystem, making it harder to target audiences and measure performance across platforms. Email: Business email address Sign me up!