TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Ad Monsters

MARCH 22, 2023

Jana Meron , the founder of Lioness Strategies and seasoned digital media monetization and data strategy leader, is passionate about the world of digital ad tech. As of late, she worries about publishers and their ability to adapt to the impending cookie doom (along with the advertiser’s increasing unwillingness to fund the news).

Media 63

Media Ad Server Cookies ROI 63

Clearcode

JANUARY 22, 2023

What’s The Difference Between A Dynamic Creative Optimization (DCO) And Other Forms Of Ad Targeting? Does Dynamic Creative Optimization Use Third-Party Cookies? A DCO tool can be used with display, social, video and audio ads. DCO is sometimes confused with other forms of ad targeting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

VideoWeek

APRIL 26, 2024

The Week in Tech Google Pushes Back its Cookie Deadline Until 2025 Google has announced that it is once again pushing back its deadline for removing third-party cookies from its Chrome browser. Now it says it expects to start ramping up cookie deprecation “starting early next year”. I hope business acts on these findings.”

Non-Profit 52

Non-Profit Cookies Ad Tech Audience 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Digital publishers face formidable obstacles like advanced ad-blocking and the impending demise of third-party cookies, compelling them to adapt and adopt alternative strategies to uphold or enhance their advertising earnings. Amidst this backdrop, one of the strategies has emerged as a captivating solution: ad refreshing.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Smaato is an ad platform with a proprietary ad server.

Advertising 54

Advertising CPM Mobile Ads CPC 54