TechCrunch Ads

MAY 26, 2022

Google also recently revised its approach to push for topic-based ad targeting, rather than cohorts.). “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Google was contacted for comment on the latest CMA probe.

Ad Server 110

Ad Server Ad Exchange Demand Side Platform Ad Targeting 110

Smart-Hub

AUGUST 8, 2023

In this blog post, we’ll explore the benefits of using VAST tags in your programmatic advertising B2B campaigns and provide a step-by-step guide on implementation and troubleshooting. These tags play a crucial role in ensuring standardized communication between video players and ad servers.

Advertising 52

Advertising Ad Server Video Ads Ad Exchange 52

YieldBird

JUNE 14, 2023

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms. LET’S GET IN TOUCH!

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Refreshing ads: Once the refresh interval is reached, the existing ads are replaced with new ads. This process can involve fetching ads from the ad server or ad exchange based on real-time bidding or programmatic advertising algorithms. LET’S GET IN TOUCH!

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Clearcode

JANUARY 22, 2023

If you have any questions about how to prepare your tech or business for a world without third-party cookies, then get in contact with us and find out how we can help. CONTACT US Get in contact with our team Fill in the form below and find out how we can help you prepare your tech and business for a world without third-party cookies 1.

Cookies 90

Cookies First-Party Cookies Audience Retargeting 90

Clearcode

MARCH 21, 2023

They select and purchase inventory beforehand from some leading publishers and then sell it at higher prices.This may cost advertisers more, but it guarantees them prime and secure placements for their ads. Looking at Building an Ad Network? Contact our team and find out how we can help CONTACT US Looking at building an ad network?

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Monetize More

MAY 30, 2023

Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97