Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

Header Bidding 98

Header Bidding CPM Ad Inventory Click Through Rate 98

Automatad Inc.

NOVEMBER 16, 2023

Google Ad Manager , the popular ad server, provides a dedicated platform to perform effective programmatic direct deals. Anchor ads are another good option to increase viewability, as they will be on the user’s page and viewpoint for the entire duration of the visit. When Should You Go for a Programmatic Direct Deal?

CPM 52

CPM Viewability Ad Server Ad Space 52

Clearcode

FEBRUARY 26, 2023

Key Points Client-side ad insertion (CSAI) is a video ad-serving method whereby the video player requests an ad from an ad server via the video player located inside an application or website. What Is Client-Side Ad Insertion (CSAI)? Once the ad has been displayed, the video player then resumes the video.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52

Monetize More

MARCH 10, 2023

Also, find out more about the difference between page views and impressions here: [link] RPM RPM is a common metric that most advertising platforms such as ad networks and ad servers use. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website.

Header Bidding 73

Header Bidding CPM Ad Inventory Click Through Rate 73

Monetize More

MAY 23, 2023

Another approach to maximizing in-game advertising revenue is creating unique, branded ads targeted to specific audiences. To get the whole list of guidelines, check out [link] 2) Think of ad range and variety I am talking about ads in different models – CPM and CPI. SuperData estimates an average of $2.73

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? Last year, the in-app ad spend reached $240 billion worldwide.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Automatad Inc.

NOVEMBER 23, 2023

Data analysis: SSPs analyze user data to understand preferences, behaviors, and demographics, allowing for targeted ad placements. Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy. How Does SSPs Benefit Publishers?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40