Clearcode

MARCH 13, 2023

Geolocation and Location Targeting To protect the displays from security threats, publishers (i.e. digital display owners) use private IP networks for display content. Because they use their own systems, DSPs can’t identify where their ads were displayed with their regular IP address geolocation techniques.

Impressions 52

Impressions Communications Manufacturing Ad Targeting 52

Brid.tv

DECEMBER 20, 2022

For instance, you can offer a free, ad-supported version of the app, along with a premium, ad-free version for paying customers. It Allows for Better Targeting — Unlike websites, which use cookies to track user activities, apps use device IDs. Drawbacks of In-App Advertising. Banner Ads. Although Brid.TV

Advertising 54

Advertising CPM Mobile Ads CPC 54

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022. However, this is starting to change.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Clearcode

SEPTEMBER 11, 2023

Key Features of a Demand-Side Platform (DSP) When developing a DSP, it’s essential to focus on the most important features of the platform, such as budgeting (aka, an ad banker), bidder, integrations, the user interface, the user profile database, the reporting module, the campaign tracker, and the ad server.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Brid.tv

DECEMBER 21, 2022

Table of Contents What Is a Mobile Ad Network How Do Mobile Ad Networks Work? What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Google AdMob 2.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Monetize More

MAY 30, 2023

Smaato Real-time mobile advertising company with a vast network of publishers, advertisers, and access to over 1 billion global users. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks. What are in-app ads?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

AUGUST 8, 2023

PubMatic offered enterprise-level support, guiding Local Now on signal passing, inventory curation, and ad server integration. Advanced programmatic advertising tools and services were crucial in facilitating demand growth. Key Results: Local Now witnessed a rapid increase in revenue and a significant rise in ad requests.

Advertising 52

Advertising Ad Space Impressions Healthcare 52