ad-quality-the-other-side-of-the-fence 
InMobi
MAY 10, 2019
One of the hottest topics in the advertising ecosystem today is Supply Quality. Advertisers have a legitimate concern regarding fraud more specifically: the credibility of supply and where their ads are displayed. Unfortunately today, DSPs often underestimate such a need and end up sending multiple malicious ads.
PubMatic
MAY 8, 2024
Consequently, apps relying on performance ads (i.e. Industry-wide obstacles compound the situation, with heightened competition intensifying user acquisition efforts, decreasing display ad CPMs according to some publishers and the impending deprecation of device IDs posing a threat to targeted advertising.
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VideoWeek
OCTOBER 1, 2022
Magna Predicts Strong Growth in CTV Ad Revenues Next Year. Interpublic Group-owned media agency Magna this week released an updated ad revenue forecast running up to the end of 2023, predicting that while CTV revenues are set for a strong two tears, other TV ad revenues will suffer next year due to macroeconomic conditions.
Monetize More
DECEMBER 28, 2022
At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Having emerged from its roots, the programmatic ad tech sector has greatly evolved into an ecosystem in itself. I’m sure you must have heard about the Display Luma.
Single Grain
OCTOBER 19, 2022
A great deal of your email, social media, and paid ad efforts have the purpose of sending traffic not to your home page but to specific product pages. A great deal of your email, social media, and paid ad efforts have the purpose of sending traffic not to your home page but to specific product pages. However, only 2.5%-3%
Single Grain
JANUARY 29, 2020
Most people start with a Google or other search engine query when conducting product research, and that includes business owners looking for a SaaS product for their company. everything underneath those first few ads), you need help, and SEO can do that. everything underneath those first few ads), you need help, and SEO can do that.
Single Grain
JULY 19, 2019
NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list.
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