article thumbnail

Startup Rembrand Buys Mirriad’s US Arm, Expanding AI Product Placement

Adweek

Rather than needing an army of VFX people for frame-by-frame manipulation, we’ve created the AI to do that,” Tawakol added. 5 Startups Using AI Agents to Automate Ad Ops and Marketing Tasks Trishla Ostwal Trishla is an Adweek staff reporter covering tech policy. Email SUBSCRIBE Loading.

Ad Ops 254
article thumbnail

Snap Taps Reddit Exec Mary Ann Belliveau to Helm North America Ad Sales

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Business News Snap Taps Reddit Exec Mary Ann Belliveau to Helm North America Ad Sales The social platform is expanding its sales unit, also bringing on a Google veteran and a former exec from The Trade Desk. Email SUBSCRIBE Loading.

Ad Ops 221
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Navigating the Great Resignation: Find Stability With an Ad Ops Partner

Ad Monsters

Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. If employees are resigning, the key to stability for publishers is working with an ad ops partner who will help them through these challenging times and for the long term.

Ad Ops 120
article thumbnail

MarkeTeam.ai—Your Marketing Team’s Artificial Ad Ops Co-Workers 

Ad Monsters

In 2017, she launched an agency to help mid-market brands. The post MarkeTeam.aiYour Marketing Teams Artificial Ad Ops Co-Workers appeared first on AdMonsters. So, when digital technology emerged, it felt like disruption rather than progress. When the pandemic hit, business boomed, but a core issue remained.

Ad Ops 59
article thumbnail

Scaling local advertising with automation in the new media landscape by Fluency

Martech

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more with the same — or less — people and budget.

Media 120
article thumbnail

Sales and Ad Ops Best Practices for Collaboration

Ad Monsters

As it happens, publishers’ Ad Operations (Ad Ops) teams have much of it, and it’s incredibly valuable. The trick, however, is to foster better collaboration between Ad Ops and sales (and any other stakeholder) so that they can use the data to drive campaign performance and repeat sales. Ad Ops as Data Translator.

Ad Ops 105
article thumbnail

Boxer Jake Paul’s AI Twin Stars in New CTV Ad for Betr

Adweek

AI is being used in nearly every aspect of the ad process—from generating creative to replacing roles once reserved for human ad ops. Meta recently made headlines about its plans to let brands fully create and target ads using AI by the end of next year. of ad revenue, according to GroupM.

Ad Ops 207