Ad Monsters

JUNE 24, 2025

The brand briefed agencies months earlier, building around Mustard’s culinary passion and the rising energy in the culture. Especially, what does it mean for the ad ops and rev ops pros tasked with keeping the engine running? That tag became part of a larger strategy already brewing between Heinz and Dijon.

Ad Ops

Adweek

JUNE 26, 2025

AI is being used in nearly every aspect of the ad process—from generating creative to replacing roles once reserved for human ad ops. Meta recently made headlines about its plans to let brands fully create and target ads using AI by the end of next year. of ad revenue, according to GroupM.

Ad Ops

Adweek

JULY 14, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Data & Insights Heres How Much Media CEOs Made in 2024 Microsofts Satya Nadella topped the list, earning $79.1 million last year From left to right: Alphabets Sundar Pichai, Metas Mark Zuckerberg, and Apples Tim Cook. ADWEEK; Alphabet Inc.,

Media

Ad Monsters

NOVEMBER 27, 2024

David Nyurenberg , Director of Video Product Development & Innovation at Rain For Growth Agency challenges this, arguing that external curators may focus on their own platform’s volume or relationships rather than specific campaign goals. His agency, Rain For Growth, uses an in-house approach to curate inventory.

Real Estate

Ad Monsters

MARCH 12, 2025

GR: Were working closely with a number of trusted partners, including Google, Trend Micro, The Shadowserver Foundation, and various law enforcement agencies. Who are your partners in disrupting BADBOX 2.0, and how are these partnerships helping combat the fraud? I should emphasize that the investigation and the scheme are ongoing.

Manufacturing

Ad Monsters

AUGUST 11, 2025

Meanwhile, CTV was heating up, becoming the screen of choice for consumers and the coveted spot for TV ad dollars. For Minvielle, CTV’s rise and AI’s rewriting of ad ops were too significant to ignore, and he built Olyzon.tv So how does the platform give brands and agencies clearer visibility into where their ads actually run?

Ad Ops

Advendio

JUNE 26, 2025

retail media ad spend will reach $85.7 1 Defining the Opportunity: Travel as a Contextual Commerce Powerhouse Airlines and online travel agencies (OTAs) possess uniquely monetizable environments. Demand-Side Integration with Advertisers Integrate with programmatic buyers, brands, and agencies. billion in 2026, up from $59.6

Retail

Ad Monsters

FEBRUARY 28, 2025

JLB: They rely on external agencies or media partners to define their audiences instead of owning that data themselves. Too often, brands use outdated segmentation models or assume agencies have it covered. JLB: The problem is that brands historically let media agencies dictate who their audience is.

Media

Ad Monsters

NOVEMBER 4, 2024

Sell-side curation has been around for many years—SSPs deploy massive “demand facilitation” (sales) teams to strike deals with large agencies and brands. Publishers are usually left in the dark on reporting and performance—never fully understanding exactly which brands/agencies are buying their inventory via these deals and at what rates.

CPM

Ad Monsters

JANUARY 10, 2025

While the events name and format are evolving, the foundational values of AdMonsters remain steadfastproviding white-glove attention, fostering collaboration, and addressing the core needs of publishers, ad networks and media platforms.

Ad network

Ad Monsters

JULY 17, 2025

Similar warnings have appeared in security advisories from other agencies and enterprise IT guidelines. Google has come under fire after research by Malwarebytes revealed scammers using its Search Ads inventory to impersonate brands, harvest credentials, and distribute malicious software. This isn’t paranoia. It’s policy.

Affiliates

Ad Monsters

MARCH 18, 2025

But, one trend that may be very problematic for ad ops teams in the months ahead is the federal governments decision to pull back on cyber security. It notes that its partnerships with foreign cybersecurity agencies have been restricted, and critical programs, such as election security and AI risk monitoring, have been frozen.

Ad Ops

Ad Monsters

JUNE 9, 2025

As some brands and agencies retreat from LGBTQ+ visibility, Zach Rosen is betting on a different approach. He’s centering queer leadership, industry relevance, and community at the first-ever Supernova Pride Summit during Cannes Lions.

Conversion

AdOpsHouse

APRIL 28, 2025

By boosting your online presence and running targeted digital ad campaigns, you can ensure your brand stands out to gift-givers searching for the perfect way to show their appreciation. At Ad Ops House , well help you connect with the right audience through engaging content, strategic ads, and a standout online presence.

Ad Ops

Ad Monsters

JULY 24, 2025

Because if you’re still depending on third-party pipes to grow your ad revenue, you’re playing a game that was rigged against you from the start. Agency folks. Hey Media Buyers, Maybe You Should Work Directly With Publishers. You’ll Thank Yourself Later. Let’s talk to the other side of the table for a second. Media buyers.

Retail

Adweek

JULY 14, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Platforms Hacker Gets Access to Elmo’s X Account, Posts Vulgar Messages The tweets were quickly taken down after the compromise was detected Elmo wasnt tickled by the takeover of his X account.

Ad Ops

Adweek

JULY 16, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Social Media X’s Future May Not Include a CEO at All With Xs business model undergoing a fundamental transformation, the social platform will need a new kind of leader Musk is piloting X toward an AI-first future.

Ad Ops

Ad Monsters

MAY 23, 2022

Publishers heavily rely on their ad ops teams, and as we all know, personnel turnover can be rather disruptive, especially when it happens in ad ops. If employees are resigning, the key to stability for publishers is working with an ad ops partner who will help them through these challenging times and for the long term.

Ad Ops

Ad Monsters

JULY 27, 2022

As it happens, publishers’ Ad Operations (Ad Ops) teams have much of it, and it’s incredibly valuable. The trick, however, is to foster better collaboration between Ad Ops and sales (and any other stakeholder) so that they can use the data to drive campaign performance and repeat sales. Ad Ops as Data Translator.

Ad Ops

Ad Monsters

MAY 22, 2023

The daily routine of an ad ops manager, whether they work for a marketing agency or represent a web content publisher, is pretty much like a board game. Not that ad ops managers should “beat the card” in the blink of an eye. We’ve gathered grandmasters around the table for the Ad Ops Challenge board game.

Ad Ops

Ad Monsters

MAY 1, 2024

Is this a reality that ad ops and rev op professionals should consider for the near future? How would an AI handle an ad or rev ops role? Additionally, it aids in campaign evaluation by analyzing ad performance data to offer actionable insights, though human oversight remains essential in this evaluative process.

Ad Ops

InMobi

AUGUST 7, 2019

In the world of digital advertising, here’s what companies need from their ad ops personnel. When it comes to mobile app ad ops, what’s really required from teams to ensure success? We are a mobile ad ops partnership company. Highlighting the Three Components of Online Ad Ops Okay.

Ad Ops

Smart-Hub

JULY 6, 2021

Today, the digital advertising market is no longer just about giving in orders to agencies or using advertising banners — it’s much more complex! Apart from creative skills, account managers in ad tech require technical know-how and continuous data analysis. To tackle this issue, many enterprises are outsourcing Ad Ops services.

Ad Ops

Ad Monsters

JULY 14, 2022

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Your ad ops team is busy pretty much all the time, so you should always avoid adding unnecessary work to their plate. The global email marketing market was valued at $7.5

Ad Ops

Ad Monsters

MAY 30, 2023

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Leverage your ad ops partner’s technology relationships to improve your business operations further. But what a difference a year makes. About OAO OAO is a U.S.-based,

Ad Ops

Ad Monsters

OCTOBER 19, 2022

However, managing ad operations can not only be time-consuming and costly, but it can also be a very complicated process, particularly for those who are not well versed in the nuances of the ad ops world, especially with navigating the ins and outs of Google Ad Manager. . The solution?

Ad Ops

Martech Series

JUNE 3, 2022

Ad Ops Staff Shifts Focus to Campaign Optimization and Meeting Client KPIs. The project will eliminate the need to manually assemble performance reports, allowing the Ad Ops team to focus on optimizing campaigns to ensure client KPIs are met.

Ad Ops

AdExchanger

MAY 22, 2023

It’s up to technology and media companies to decide whether AI will be an atomic bomb that annihilates countless jobs or if it will power the workforce’s next leap in The post Prog IO Las Vegas: Ad Agencies Say AI Could Be A Boon – Or An Atomic Bomb appeared first on AdExchanger.

Agency

Ad Monsters

AUGUST 23, 2024

Publishers may know the pipes that generate their revenue, but what happens inside the ad tech ecosystem often remains a black box—how bids are made , who’s bidding, and where the money goes. The main theme of Shelby’s Ops to Sales workshop was clear: “Communicate, communicate, communicate, educate, educate, educate.”

Ad Ops

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. Ad Ops is responsible to set up and optimize the ad campaigns by following the various checks and policies.

Ad Ops

Ad Monsters

MAY 22, 2024

” Andrew Byrd: Your career in ad ops began with an internship at a small ad network, where you quickly became an ad operations leader. I also manage the privacy adherence for the firm across all ad tech we use and help ensure that we modify our tagging to account for any new regulation.

Ad Ops

Martech Series

FEBRUARY 28, 2023

TapClicks , the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands and franchises, today announced a partnership with Advisr, provider of the leading sales operating system for B2B enterprises.

Marketing

Ad Monsters

MARCH 27, 2024

.” The Butterfly Effect is strong even in ad tech. Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more.

Ad Server

Ad Monsters

SEPTEMBER 16, 2022

Dennis Colón is a Puerto Rican native New Yorker who has been in the ad tech space for over two decades, building and leading Ad Ops, Rev Ops, and Ad Tech teams. Odalys has been in the Digital Ad Ops realm since 2004. Director of Ad Operations. Media, where he leads Strategy and Product.

Ad Tech

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. I hope to see more black professionals enter ad tech, building great careers and taking on more leadership and executive positions.

Ad Tech

Toronto AdOps

JUNE 25, 2019

Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Operations is no longer limited to setting up and managing ad campaigns.

Ad Ops

Ad Monsters

MAY 29, 2024

WITH THE SUPPORT OF OAO OAO is a full service, ad operations agency that can provide managed services and professional services. Ops Mage: Accessible Today A key advantage of Ops Mage is its immediate availability to publishers , providing a ready-to-deploy solution that integrates effortlessly with existing ad ops stacks.

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