article thumbnail

A Pubmatic Server Anomaly, $1 Billion CPMs, and a Complicated Programmatic Ecosystem

Ad Monsters

.” The Butterfly Effect is strong even in ad tech. Hundreds of businesses were affected, including ad agencies, demand-side platforms, ad networks, SSPs, data providers, ad verification services, and more.

Ad Server 113
article thumbnail

IAB Adops Committee – Feb 6 2019 – Bi-monthly meeting recap

Toronto AdOps

A few issues impacting various committees was discussed at this point, specifically how to buy more mobile, collab between agency and mobile committees. Some agencies are still sending Vast 2.0 Impressions verification services like IAS/MOAT and DV still VPAID wrap their Vast 2.0 Canadian users only).