Monetize More

OCTOBER 18, 2022

With video, you can tap into an additional source of income, more advertiser demand, and provide users with ads in a format they engage with. Let’s take a look at some of the best video ad networks for 2022. Best Video Ad Formats Publishers need to try out ASAP! Best video ad networks for 2022.

Ad network

Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

Ad network

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network

Ad Monsters

OCTOBER 2, 2024

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. However, acts like GDPR and CCPA permit data and personal information to be handled responsibly and only with permission, data anonymization.

Header Bidding

Brid.tv

JANUARY 5, 2024

With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus. Work With a Trustworthy Partner – TargetVideo If you’re looking to partner up with a GDPR-compliant video ad solution powerhouse that will help guide you through these new changes in online advertising look no further than TargetVideo.

Cookies

Monetize More

APRIL 21, 2023

As an ad ops professional, there’s a limitless amount of optimization work to do. You have to check and stay up to date with hundreds of ad units, ad networks, creatives, and settings every day. In Ad Ops, there are so many tasks that we need to prioritize and fix every day. New ad networks need to be integrated.

Ad Ops

Brid.tv

AUGUST 23, 2022

An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX. The better targeted an ad is, the better it will perform.

Header Bidding

Monetize More

DECEMBER 22, 2022

Ad network report. The ad network report gives publishers an overview of all their different ad network performances in a unified report. Publishers can compare stats according to individuals or multiple ad networks, select different reporting metrics, choose currencies, and even export reports.

Non-Profit

Single Grain

JULY 21, 2021

Google wants you to spend more on their ad network because, let's face it, that's how they make money. So if you aren't paying attention to these new Google Ads trends, you will be left behind. Although Consent Mode’s main goal is to keep websites GDPR-compliant, it generated a new problem for marketers.

Conversion

Monetize More

JANUARY 18, 2023

Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. What this group did was categorize a publisher’s unsold ad inventory making it easy for media planners to consume, access and include it within their media campaigns. This video explains it in a similar manner.

Advertising

Brid.tv

APRIL 19, 2024

Cross-Platform Compatibility – With users accessing content across various devices and platforms, quality ad analytics should be able to track and analyze ad performance across different devices (desktop, mobile) and platforms (website, app).

Header Bidding

Monetize More

FEBRUARY 26, 2023

Real-world examples (CPM vs. eCPM) Example 1 : A publisher has two ad units on their website with the same CPM, but one has a higher eCPM due to higher click-through rates (CTR). Example 2 : A publisher has two different ad networks with the same CPM but different eCPM due to varying levels of targeting and relevancy.

CPM

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. These are video ad networks that act as intermediaries between OTT publishers and advertisers , helping publishers sell and advertisers buy suitable ad inventory for their ads.

Header Bidding

InMobi

APRIL 7, 2021

UnifID is designed to be a single stop solution for publishers to make their audiences more addressable and more accessible to a plethora of advertisers on any exchange or ad network seeking universal IDs. In cases of no consent, user data is not sent to the ID partners.

GDPR

Lemonads

FEBRUARY 9, 2021

Despite the fact that all stakeholders have different goals, one thing that advertisers and publishers have in common is the needt for a reliable ad network. There are dozens if not hundreds of options to choose from, some of which specialize in a few different types of traffic while others offer a huge collection of ad formats.

Ad network

Single Grain

MARCH 16, 2020

Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. The GDPR is “intended to reshape the way that user data is gathered and processed [and] dictates strict rules of conduct for businesses who collect information from consumers.”

Advertising

Brid.tv

NOVEMBER 22, 2022

Joining a mobile ad network or an app monetization platform allows you to programmatically sell your app’s ad space to advertisers. And the best part is that you don’t need to be an ad tech expert to set it up. The platform prides itself on its brand-safe ad marketplace and rich ad network integration options.

Header Bidding

InMobi

FEBRUARY 2, 2021

It’s also important to differentiate between ad networks and ad exchanges. In short, ad exchanges are open exchanges where buying and selling can occur, while ad networks facilitate programmatic transactions on a more manual basis.

Ad Exchange

Lemonads

NOVEMBER 17, 2020

For this reason, advertisers, marketers, and even ad networks need to take the right steps to protect their traffic and eliminate deceptive players from the entire ecosystem. Not only this, but the platform is also compliant with 100% of the measures and requirements set in the GDPR laws implemented in 2018.

Affiliates

Monetize More

FEBRUARY 8, 2023

When a visitor lands across a page on your website, our ad code takes care of everything to make sure the highest paying ads are shown all the time. With MonetizeMore, Future You will be having access to the top ad networks all in one single platform. Currencies : Real-time currency conversions.

Header Bidding

Lemonads

SEPTEMBER 9, 2020

From technology providers to ads networks, advertisers, and publishers, there are dozens of stakeholders that are essential to maintaining balance. Compliant with GDPR Requirements The passing of GDPR laws has transformed the world of online marketing in Europe and around the world.

Affiliates

Adtelligent

FEBRUARY 25, 2025

Key Steps to Take Back Control Build Your Own Media Ecosystem Media agencies now can create their own ad business models self-sustaining advertising ecosystems where they control inventory, audience data, and partnerships.

Ad Tech

Adtelligent

FEBRUARY 5, 2025

Key Steps to Take Back Control Build Your Own Media Ecosystem Media agencies now can create their own ad business models self-sustaining advertising ecosystems where they control inventory, audience data, and partnerships.

Ad Tech

Lemonads

SEPTEMBER 27, 2020

At lemonads, we see ad fraud as one of the biggest threats to the entire digital marketing industry. We understand the importance of creating a safe ecosystem for publishers, advertisers, ad networks , affiliate networks , and other members.

Advertising

Clearcode

APRIL 21, 2023

Regulations such as GDPR, ePrivacy directive , DMA and DSA , and CCPA regulate the processes for gathering and sharing personal data, for example, for advertising purposes. Ad revenue. With DPO, each chain of the path is analyzed: Supply-side platforms (SSPs) , exchanges , ad networks , trade desks , and demand-side platforms (DSPs).

Header Bidding

Monetize More

JUNE 26, 2023

Future-Proofed Compliance By integrating with CMPs and the TCF, publishers ensure they are compliant with current regulations like the GDPR and well-positioned for any future changes. Overall, integrating ads systems with CMPs and the TCF provides publishers various revenue, operations, user experience, and regulatory compliance benefits.

ROI

Smart-Hub

JULY 29, 2024

Besides, the solution is compliant with GDPR, CCPA, and other standards. Get a Consultation For Free Contact us FAQ How does ad serving work? The process of ad serving involves advertisers, publishers, their servers, and AdTech platforms like SSPs, DSPs, ad exchanges, ad networks, and so on.

Ad Exchange

Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). As of now, the majority of ad tech platforms still rely on cookies – ad networks, ad exchanges, DSPs, SSPs, and DMPs.

Cookies

Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

Advertising

InMobi

APRIL 23, 2019

On the commercial side there is consolidation of ad networks and increasing server costs. Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. Absolutely.

Header Bidding

Lemonads

NOVEMBER 8, 2020

In other words, you won’t have to worry about building and maintaining relationships with the best providers because ad networks usually take care of this. To some experts, the collection of information to produce better RTB campaigns may be seen as a breach, especially after the passing of the GDPR and similar laws.

Advertising

Lemonads

MARCH 8, 2021

In addition to security certificates, you should also adhere to GDPR rules and any other relevant regulations. When it comes to managing an affiliate program, the two most popular choices are to appoint an in-house team to handle the administrative side and working with an affiliate network.

Affiliates

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange

Automatad Inc.

NOVEMBER 23, 2023

RTB is a dynamic process where each ad impression undergoes rapid-fire auctioning, with the highest bidder securing the opportunity based on factors such as ad size, location, format, and audience data. It should connect to multiple ad exchanges, DSPs, and ad networks.

Header Bidding

Lemonads

APRIL 29, 2020

This allows them to tailor their campaigns to user preferences whilst, at the same time remaining GDPR compliant. Your ads are then shown to users based on their recent onsite activity, thus increasing your chances of converting. They do this by clustering users, rather than targeting individual fingerprints and cookies.

CPA

Smart-Hub

JANUARY 2, 2024

Unlike affiliate and sponsored promotion, an ad exchange is a multichannel investment route where website owners earn from individual advertisers and demand aggregators with the most precise targeting and control through filtering. They should comply with the latest security and privacy standards, such as GDPR, TCF 2.0,

Ad Exchange

Adtelligent

OCTOBER 6, 2021

You can make sure that your ad space is sold at the maximum possible price. Having access to ad exchanges and ad networks can bring more partners, create more competition, and thus increase rates. Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs).

Header Bidding