Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Retargeting is a marketing technique which redisplays ads to people who’ve previously shown an interest in a website,” said Vanes. The scammers are smart,” said Vanes.

Retargeting 66

Retargeting Search Advertising Advertising Ad network 66

illumin

MAY 31, 2024

PayPal’s plan for an advertising platform PayPal is looking to leverage its wealth of user data to launch an ad network aimed at driving growth. A fintech giant like PayPal entering the advertising space could spell out even bigger things and more potential for other players in the finance industry to follow suit.

Marketing 111

Marketing Retail Finance Ad network 111

Martech Series

JUNE 1, 2022

Long has a BA in economics from Williams College, where he was on the Dean’s list and played Varsity Football, and an MBA in Marketing and Finance from Columbia Business School.

Audience 92

Audience Retargeting Finance Ad network 92

Lemonads

MAY 26, 2021

Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world. We all know that choosing the right ad network can make or break any affiliate campaign and Datspush seems like an obviously good choice.

Affiliates 52

Affiliates Ad network Pop-Up Marketing 52

Basis

FEBRUARY 28, 2025

With features like "quick save," Pinterest is streamlining the process for users to save products they've discovered, and brands can capitalize on that with tactics like pin engagement retargeting or promotional creative messaging to help users continue down the path to purchase and increase overall conversion opportunities.

Social Advertising 92

Social Advertising Advertising Conversion Media 92