Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. I’m sure you must have heard about the Display Luma.

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Monetize More

JANUARY 18, 2023

In this article, we will explore the various aspects of programmatic advertising and provide a comprehensive understanding of this important topic. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure.

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InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. What are SSPs and Ad Exchanges?

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Automatad Inc.

JANUARY 23, 2023

Share Tweet Share The growth of the internet over the years has increased demand for fast and efficient online services delivered at scale. Now, it’s time to go granular and understand what goes behind the scenes. A header bidding wrapper is a piece of JavaScript code added to the website’s header. What does this mean?

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MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. Also included are the considerations you may need when selecting a third-party rich media ad server.

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Lemonads

FEBRUARY 26, 2021

For this reason, when advertisers, publishers, networks, and other stakeholders are building their affiliate machine they need to pay close attention to the platforms that power their entire approach. In simple terms, openRTB technology allows you to organize an auction in real-time every time there is an opportunity to serve an ad.

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Smart-Hub

JANUARY 23, 2023

Spoiler alert: you have probably already seen programmatic ads in one way or another, even if this is the first time you’ve seen this word combination. At the same time, one of the important features of programmatic is the ability to optimize ad campaigns in real time across multiple parameters. This is not programmatic.

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Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. 1) If You Are E-Commerce, Go for Direct-to-Consumer.

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Clearcode

APRIL 26, 2022

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms. A brief history of digital advertising — from the very first online ad to today. The key platforms (i.e. The Main Platform, Processes and Players.

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