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What Is an Ad Exchange?

SODP

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place.

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How to Determine Ad Platform Reporting Offerings

Kevel

How many times an ad is displayed. Number of clicks on the ad. Conversions. driven as a result of the ad. This could include “click-through conversions” (conversions tied directly to a click) or “view-through” (actions completed by users who were shown the ad but didn’t click). Device manufacturer.

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In-Game Advertising: How to Monetize Game Sites & Apps?

Monetize More

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress. Thus, it is important to have both.

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Cracking The Korea App Market

InMobi

It also helps that it is the unofficial home of the Android ecosystem, largely due to Samsung and LG, two of the biggest Android phone manufacturers in the world, based out of here. Freemium models It has been observed that Android users monetize at a much higher rate in South Korea because telecom providers offer carrier billing.

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How to Start an Affiliate Program for the First Time in 2022 (Advertiser’s Step-By-Step Guide)

Lemonads

Advertisers are only required to pay when an affiliate generates conversions, which makes affiliate advertising a type of performance marketing. Affiliate marketing, on the other hand, only requires that you pay when marketers generate a conversion. Keep in mind that, as the advertiser, you set the parameters for what a conversion is.

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What is White Label and How Can White Label Advertising Scale your Business

Smart-Hub

White labeling is a business practice of using third-party providers to produce or manufacture a product to the exact requirement that you have and then presenting the product to your customers under your brand name. What are the benefits of SmartHub white label ad exchange services for your business? What is White Labeling?

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Multi-Channel PPC Advertising Case Study: Boosting Your ROI

Single Grain

What’s more, the agency’s efforts managed to increase CBS’s conversion rate from paid search by almost 58%. Here’s what was done: Refined current ad campaigns: To tighten the unfocused areas, the contracted marketing agency restructured the campaigns, including keyword clean-up, geographic targeting and clear conversion tracking.

ROI 52