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Snap’s “walled garden” opens

illumin

announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. This means that advertisers now have broader access to Snapchat’s ad inventory thanks to Snap opening its first-party data to VideoAmp.

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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. If you want to run instream video ads , having high-quality ad inventory is essential for maximizing ad revenue. So, let’s get started! No content? No problem.

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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

Take advantage of your share of this lucrative market. Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads.

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The Hidden Challenges of Retail Media: What No One Tells You About Scaling Your Ad Business

Advendio

Retail Media 2025: Why Every Retailer Wants a Piece of the Ad Pie Retail media is growing exponentially, with major retailers recognizing its potential to diversify revenue and monetize first-party shopper data. retail media is set to account for more than 25% of total digital ad spend by 2027. In the U.S.,

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10 Best OTT Advertising Platforms for Your Ad-Supported OTT Service

Brid.tv

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. With so many good options on the market, it can be difficult to make the final decision.

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UK finally opens antitrust probe of Google’s role in the adtech stack

TechCrunch Ads

This is the Competition and Markets Authority’s (CMA) second probe of Google’s adtech practices — after it said it would investigate an ad deal between Google and Facebook referred to internally as ‘Jedi Blue’, back in March.

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