Ad Monsters
JULY 17, 2025
This is devastating for publishers that depend upon ad revenue as their primary source of income. There is not even a way to “pay off” the adblockers to show ads. Paywalls, regwalls, subscription prompts, affiliate links, and newsletter sign-ups also get blocked frequently. Though, not as often as ads.
RevX
NOVEMBER 7, 2022
Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. The internet is a huge place with millions of ad inventories.
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Martech Series
SEPTEMBER 13, 2022
Unusual increase in affiliate or publisher attribution sales. Affiliates or publishers are always looking for ways to trick the attribution system. To do this, they’ll often use various ad fraud techniques to mimic the required human action to complete the process.
Monetize More
DECEMBER 29, 2022
Use header bidding: Header bidding is a technique that allows multiple advertisers to bid on ad inventory in real time, leading to higher ad revenues. Foster relationships with advertisers: Building strong relationships with advertisers can lead to long-term, lucrative partnerships.
Monetize More
DECEMBER 29, 2022
This may be accomplished by finding out metrics like the average time spent on a page or bounce rate, as well as other engagement metrics such as affiliate link clicks, etc. For instance, you might notice later that skippable ad insertions are fetching lower CPMs (let’s say around $9.99).
Monetize More
DECEMBER 25, 2022
These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad inventory, which is why gaming sites typically have high CPMs. Affiliate Marketing. Affiliate marketing is a powerful and effective monetization tactic for your gaming site. In-Player Advertising.
Lemonads
JULY 27, 2021
They have to offer years of experience in managing campaigns and building a solid, functional platform that is convenient for both beginners and experienced affiliates. Pops which work with the CPV (cost-per-view) model are ads appearing in a new tab in a desktop browser and a new window in the case of mobile traffic.
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